The History of Elsie the Cow:
In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.