Love the beginning. "Here's a Pal to Summer Desserts! Was it you we heard wishing for a summer cake recipe? We know you'll like this one." The ad goes on to say "It's simply grand to take on picnics--because it keeps so nice and moist." So maybe I'll mix up this cake today.
Wish I could order the "Free Party Book of chocolate foods for every occasion" offered at the end of the advertisement.