According to Jell-O history, chocolate was introduced into the Jell-O family early on but discontinued in 1927. In 1936, chocolate returned to the Jell-O lineup, this time as an instant pudding made with milk. Just an FYI, today there are several Jell-o chocolate pudding flavors including Devil's Food, Double Chocolate, Chocolate Fudge and Oreo Cookies 'n Creme.
Jell-O Pudding in the 30s, 40s, 50s and 60s jumped on the advertising bandwagon of this easy yet versatile dessert. I was especially taken by the Jell-O Chocolate Pudding Ad campaign in 1967-68. So for your pleasure on this yummy holiday, I give you the Jell-O "Now, pudding is..." Each advertisement includes a recipe, too. Advertisements appeared in Life Magazine.
Now, pudding is cheesecake: May 26, 1967
Now, pudding is pop: June 23, 1967
Now, pudding is napoleons: April 28, 1967
Now, pudding is torte: September 15, 1967
Now, pudding is eclairs: January 19, 1968
Now, pudding is fudge: March 8, 1968
Now, pudding is Boston Cream Pie: March 29, 1968
Now, pudding is brownies: October 11, 1968
Now, pudding is Bavarian: July 12, 1968