Saturday, September 8, 2012

Retro Date Nut Bread with Chocolate Chunks Recipe & Ad

Happy Date Nut Bread Day! Last year I blogged about Date Nut Bread with Chocolate Chunks. Dromedary Date Nut Bread (in a can) had a Jingle Contest in 1940 to win nylon hose. Well, there were winners. So here's that post again.. with a follow up Ad with the Winners. Be sure to go to the end. And, in case you're wondering. Add some chocolate chunks to your own homemade Date Nut Bread for a great healthy dessert or sandwich.

Today is Date Nut Bread Day. Has this wonderful quick bread fallen out of favor? I think not. It's a great bread to smother with cream cheese.. or more upscale marscapone. Date Nut Bread makes fabulous sandwiches, and it's also great toasted and smeared with sweet butter. Add some chocolate chunks to the recipe, and it belongs on this blog!

This wonderful advertisement from 1940 not only reflects the popularity of this quick bread in the U.S., but it's an historical testament to nylon hose and prepared foods at that time. Want to sell a product in the 1940s? Appeal to women. To win a pair of nylons, all you needed to do was finish the jingle. 1000 lucky women won nylons.

n 1939  DuPont introduced nylon stockings at the New York World's Fair, whose theme was the "World of Tomorrow." DuPont then went into full scale production, and "by May 1940, nylon hose was a huge success and women lined up at stores across the county to obtain the precious goods."  Just an FYI, nylon went to war in 1942  to be used  as parachutes and tents (as silk had been before nylon) and became in short supply.

Dromedary Date Nut Bread in a Can is no longer in production, but isn't the concept and ad fabulous. I used to bake a lot of quick breads in a can, but they didn't come already baked in a can, right on the shelves. FYI: Dromedary Date-Nut Bread in a can did not contain chocolate.

Dromedary Dates, which were also sold at the market, had a recipe on the back of the package for Date-Nut Bread. Here's a recipe that's pretty close to the original Dromedary Date-Nut Bread Recipe -- with the addition of Chocolate Chunks. If you want your finished Date-Nut Bread to look similar to the ad above, bake the date-nut breads in 4 soup cans!


3/4 cup coarsely chopped walnuts
1 cup chopped pitted dates (Dromedary chopped dates from the original recipe- one package-8 ounces-equals 2 cups)
1 1/2 teaspoon Baking soda
1/2 teaspoon salt
3 tbsp oil  (or 3 tbsp melted butter-original recipe mentions margarine, but I don't use margarine)
3/4 cup boiling water
2 eggs
1 teaspoon vanilla
1 cup sugar
1 1/2 cup sifted flour, unbleached
1/2 cup dark chopped chocolate chunks

Preheat Oven to 350.
With fork, mix walnuts, dates, soda + salt in a bowl.
Add oil and boiling water. Let stand 20 minutes.
 With fork, beat eggs slightly, add vanilla.
Stir in sugar and sifted flour.
Mix in date mixture.
Fold in chocolate chunks.
Do Not Overmix.
Place in greased 9x5x3 inch loaf pan (or a coffee can or soup cans).
Bake at 350 for 1 hour until toothpick inserted in center comes out clean.
Cool in pan 10 minutes.
Move to wire rack to finish cooling. 


Jane said...

I just absolutely love this kind of retro stuff . . . the ads, the cookbooks, magazines, etc. An elderly female relative of mine used to bake her own date nut bread in cans. I wish I'd gotten her recipe. She'd serve it sliced with cream cheese, just like the old days. Great post!

Janet Rudolph said...

Jane, you might want to try this recipe.. it's really quite good and is similar to the original in the 'can'.. of course you can update the ingredients a bit..

~~louise~~ said...

Happy Date Nut Bread Janet!!! I tweeted your celebration from last year just this morning!!!

Thanks for sharing...