San Francisco Chronicle today.
Whether it's green tea Oreos in China, a chocolate and peanut variety
in Indonesia, or banana and dulce de leche Oreos in Argentina, a lot
rides on Kraft's efforts to develop alternatives to the iconic
cookie-and-cream combination. The 100-year-old sandwich cookie, a $2
billion brand, is going global in a big way. Emerging markets will
account for about half of Oreo sales this year; over the past five
years, emerging markets including Asia and Latin America have been the
major drivers of the brand's growth. Thanks to the overseas push,
overall Oreo sales grew nearly 25 percent in 2011.
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