The future, two-story Hershey's Chocolate World "retail experience" at New York-New York gets a candy-coated rendering. The design is comprised of a giant Hershey's Milk Chocolate bar, an 18-foot Reese's Peanut Butter Cup and entrances in the shape of Hershey's Kisses Chocolates.
The interactive element of the experience will allow visitors to "taste new treats, personalize sweet gifts and create keepsake photos." Candy wrappers and Hershey's Kisses "plumes" can also be personalized, a service available at their three other national flagship stores.
The new 70-foot facade is part of a $100 million makeover along Las Vegas Boulevard, creating a unified promenade stretching from the Monte Carlo to New York-New York.
Completion of the entire promenade remodel is expected by early 2014.