CHRISTMAS CRISCO CAKE: Retro Ads & Recipe for Chocolate Cake

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog. Here's a Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' ad for a Crisco Chocolate Cake. Everything in the Ad is pretty much the same, except the color and frosting. Very Retro Advertising.

RECIPE FOR CHOCOLATE CRISCO CAKE

STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.