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Thursday, March 8, 2012

Le Marais Chocolat: guest post by Leslie Berliant

Today I welcome Leslie Berliant, Chocolatier. Leslie started Le Marais Chocolat. Read about her wonderful journey.

Based in Santa Monica, California, Le Marais Chocolat creates small batch, hand-dipped chocolate truffles using organic Fair Trade Certified chocolate, organic cream and other locally sourced, organic ingredients to create delicious, rustic, handcrafted truffles. Unique flavors like Black Walnut, Rosemary Orange, Lemon Thyme and the signature Le Petit Prince truffle made with the fruit of the baobab tree, combine fresh herbs, flowers, fruits and other ingredients. All the chocolate used is organic and Fair Trade Certified and a portion of every sale is donated to charity. www.lemaraischocolat.com

http://www.kickstarter.com/projects/lemaraischocolat/le-marais-chocolat-gets-its-fair-trade-certificati

LESLIE BERLIANT: My Journey to Organic Fair Trade Truffles

I have been cooking, baking and candy making for as long as I can remember. From the time I started kindergarten, sometime around the middle of November, my mother would come in my room in the morning, feel my forehead, proclaim that I was too sick to go to school and for the next week I would stay home and help her cook and bake for Thanksgiving. In between batches of cornbread, brownies and my beloved bird’s nest cookies made with almond fondant, we would watch old black and white movies – preferably something with Fred Astaire, Rita Hayworth or our favorite, Singin’ in the Rain. Like so many women, my relationship with my mother is complicated, but rolling out pie dough side by side or being allowed to check the fondant temperature with the glass thermometer for the first time make up some of my favorite memories of being together.

And in that process, I discovered that being in the kitchen was a wonderful outlet for me, from the jazz improv like creativity of cooking to the classical music precision of baking, it was a place of both science and art that suited my talents. I even had a vegetarian catering company at the tender age of 16 and more recently, spent a year cooking everything from scratch and blogging about it. And in the back of my mind was always a fantasy of becoming a chocolatier. There’s just something about chocolate truffles that combines the precision of formulation with the creativity of flavor combinations and speaks to those two sides of my brain.

Years ago, I began following a family tradition of making cookies and truffles at the holidays for my daughter’s teachers, our friends and family. As a single mom on a tight budget, it was something I could afford to do and people seemed to really appreciate it. In the process, I discovered that I had a knack for developing unique flavor combinations, like lavender rose, spiced almond and rosemary orange. I began reading all I could about chocolate. And when writing an article about cocoa cultivation and the environment, I was shocked to learn about the rampant use of child slave labor. It turned me into a devoted buyer - some would say proselytizer - of Fair Trade chocolate. An expensive, but very gratifying habit!

Then two years ago, my personal passions for Fair Trade chocolate, truffle making, and a desire to help after the earthquake in Haiti all came together. Among other fundraising efforts for the foundation program I co-founded to help in the aftermath of the Haiti Earthquake in 2010 - BLU MOON Foundation’s Haiti Orphanage Adoption Program (HOAP) - I began selling truffles to friends and family at the holidays as a way to raise funds. Those truffle sales, contributed to clean water installations, critical food and supplies, school uniforms for 50 kids and an orphanage renovation.

This last holiday season, friends, and friends of friends, started buying truffles in larger numbers - 60 here, 100 there, an order for 15 dozen to be shipped overnight to Texas - and repeatedly, people who didn’t need to be nice about it told me ‘these are better than (fill in a favorite high-end chocolate here). You should really do this as a business’. So I listened to them, spoke to my business partner in my marketing communications firm to make sure I had her blessing, and took the leap! I chose the name, Le Marais Chocolat, because the truffles are hand-crafted and made in small batches, so each one is unique and rustic, but also high end and delicious, kind of like my beloved Le Marais neighborhood in Paris - it’s artsy and funky with aristocratic roots. And so are some of our flavors like Black Walnut made with caramelized honey, Blood Orange, and our signature Le Petit Prince truffle made with the fruit of the baobab tree and rose petals.

Since starting the company in January of this year, I’ve had amazing support from friends and local retailers! Le Marais Chocolat has already had repeat online retail orders, is being carried at the Wine House and will be available at Vincente Foods starting March 23rd.

Now I’m hoping to get some support raising funds on Kickstarter for Le Marais Chocolat’s Fair Trade Certification. We already use all Fair Trade Certified organic chocolate and many other Fair Trade and organic ingredients, but I feel it’s important that we show our commitment by becoming a Fair Trade member and using the Fair Trade logo on our packaging. I have found that Kickstarter is a great way to involve people in a community around a common mission. In this case, that mission is to share the love of chocolate with the people that cultivate it, the communities where it’s grown and the people that savor it. It’s also to raise money for micro-organizations that don’t have access to big donors but are making a difference in people’s lives, so 20% of our retail sales will go to small charities.

Le Marais Chocolat is the culmination of a long standing dream and a lifetime of finding my bliss in the kitchen. Le Marais Chocolat is for chocolate connoisseurs like me that care about incredible taste, organic ingredients, fair trade practices, the environment and giving back--all in one little truffle!

***
A portion of every sale goes to the BLU MOON Foundation Haiti Orphanage Adoption Program (HOAP). Our truffles have helped put in water filtration systems, pay for an orphanage renovation, and cover the costs of food, supplies and school uniforms for orphaned and abandoned children in Haiti.

Wednesday, March 7, 2012

Sprinkles Cupcake Vending Machines

How Retro Can You Get? The Beverly Hills Sprinkles is about to open a 24-hour cupcake-dispensing machine. The automaton will vend freshly-baked cupcakes, mixes, apparel and other goods. The company hasn't announced a launch date.

Starting with Beverly Hills, this is a cupcake-lover’s-dream-come-true ATM. These will be installed at ten Sprinkles locations across the US. Each machine will contain about 600 freshly baked cupcakes inside. Cupcakes will be restocked day and night with a variety of flavors. Buyers will use the interactive touchscreen to view the description of and choose from an array of flavors ranging from Red Velvet to Dark Chocolate and More. Customers can watch as the camera shows a robotic arm picking up your cupcake and placing it in the pick-up area. The machine dispenses cupcakes, cupcake mixes, apparel, and dog treats.

Candace Nelson, the owner of Sprinkles, said the machine is in response to high demand for increased hours at the store. The idea for making the treats available 24/7 came to her when she needed something for late-night cravings. "I was pregnant with my second child and I thought, I'm the owner of a cupcake bakery, and even I can't get a cupcake in the middle of the night," she said.

While it seems like Sprinkles is taking this as more than merely a side-experiment, it is still left to be seen whether this will be as successful as innovations like vending machines and drive-thrus. It is definitely going to make it easier for the large number of Sprinkles patrons, and is perfect for on-the-go orders.

Already considered one of the best cupcake shops, Sprinkles is getting a huge amount of publicity via the vending machines. Who can resist the urge of withdrawing a tasty cupcake from something as dull as an ATM?

Each cupcake from the ATM will come boxed for $4, compared to an un-boxed cupcake for $3.25 from the store. This is not your packaged week old Ho Ho. Skip the long line at Sprinkles and use the ATM. Yum!!

Birthday Cake Oreo: 100th Birthday Limited Edition

For some reason I missed these Birthday Cake Oreos.  In celebration of the 100th Birthday of the Oreo Cookie, Nabisco has launched a limited edition "Birthday Cake" Oreo.

The Birthday Cake Oreo is the same cookie design albeit with a different stamp, but the filling is the iconic vanilla cream mixed with rainbow sprinkles. I'm a party sort of person, so sprinkles (confetti) is perfect! I found these limited edition cookies at Target, but you'll find them in lots of other stores. Get them while they're sweet!

Happy Birthday, Oreo!

Tuesday, March 6, 2012

Happy Birthday, Oreo! Oreo Recipe Round-Up

Oreo Ad: 1960
Today is the 100th anniversary of Oreo Cookies, and my friend Louise over at Months of Edible Celebrations has a Centennial Celebration and round-up of Oreo recipes from all over the Web.  Be sure and pop on over.

The Oreo is America's Favorite Cookie! This cookie debuted on March 6, 1912 by the National Biscuit Company (Nabisco, now owned  by Kraft). The original Oreo was packaged as a Trio: the Mother Goose, the Veronese, and the Oreo Biscuit. Oreo was the most popular, and soon was a stand-alone, well as far as cookies go, because you always need milk with Oreos!

In 1921, Nabisco dropped 'Biscuit' from the name and called it 'Oreo Sandwich'. In 1948 it was called the 'Oreo Creme Sandwich' and today it's marketed as the Oreo Chocolate Sandwich Cookie.  Over the years there have been many variations -- Mini Oreos, Double Delight,  Triple stuffed, Lemon-Cream, Chocolate Covered Mint Oreos, Halloween Oreos--even Oreo O's Cereal made by Post. For  a much more complete and terrific history of Oreos go to Months of Edible Celebrations 2008 post. For those who are interested in cookie history, the Hydrox chocolate sandwich cookie predated Oreos by four years. Read more here.

So how do you eat your Oreos? Do you dunk them? Do you open them and lick the filling and then eat the cookies? 

Over the years (not 100 years!), I've posted several recipes for Oreo-based tasty treats. Here's a round-up with an additional easy recipe for Oreo Truffles. This Oreo Truffle recipe is from the source: Kraft. You'll find similar recipes all over the Internet. This is so easy, and you'll only need Three Ingredients: Oreos, Cream Cheese and Chocolate. Yum! I substitute fair trade organic dark chocolate for the Baker's, but if you don't have any, Baker's is fine.

OREO TRUFFLES
Photo: Kraft

1 pkg. (8 oz.) PHILADELPHIA Cream Cheese, softened
1 pkg. (15.5 oz.) OREO Cookies, finely crushed (about 4-1/4 cups), divided
2 pkg. (8 squares each) BAKER'S Semi-Sweet Chocolate, melted

MIX cream cheese and 3 cups cookie crumbs until well blended.
SHAPE into 48 (1-inch) balls. Dip in melted chocolate; place on waxed paper-covered baking sheet. Sprinkle with remaining cookie crumbs.
REFRIGERATE 1 hour or until firm. Store in tightly covered container in refrigerator.

Hint: for Dipping, use two forks to make it easier (and less messy) or a special dipping utensil you can find online or at a kitchen store. I melt chocolate in a double boiler, but if you're careful, you can melt it in the microwave. Go back through some of my other truffle recipes for more hints and tips.

And here's the promised Oreo Recipe Round-Up from DyingforChocolate.com. I'm sure there were more, but this was a quick search. Check out Months of Edible Celebrations' post today for more recipes from around the Web.

Oreo Ad: 1962
I also love the Oreo Cake Pan from Williams Sonoma. And, be sure and go to the end of this post to see a photo of an Oreo Wedding Cake and an Oreo elevator Ad.

OREO RECIPE ROUND-UP

Chocolate Covered Deep Fried Triple Double Oreos 

Oreo Tempura (but I like the other one above better)
  
Chocolate Peppermint Pie with Peppermint Oreo Crust 
  
Oreo Cheesecake
  
Oreo Crust for Pumpkin Cheesecake (using Halloween Oreos)

Homemade Oreos

Oreo Wedding Cake

Oreo Elevator Ad
Have an Oreo Today! Happy Birthday, Oreo!