Wednesday, March 7, 2012
Sprinkles Cupcake Vending Machines
Starting with Beverly Hills, this is a cupcake-lover’s-dream-come-true ATM. These will be installed at ten Sprinkles locations across the US. Each machine will contain about 600 freshly baked cupcakes inside. Cupcakes will be restocked day and night with a variety of flavors. Buyers will use the interactive touchscreen to view the description of and choose from an array of flavors ranging from Red Velvet to Dark Chocolate and More. Customers can watch as the camera shows a robotic arm picking up your cupcake and placing it in the pick-up area. The machine dispenses cupcakes, cupcake mixes, apparel, and dog treats.
Candace Nelson, the owner of Sprinkles, said the machine is in response to high demand for increased hours at the store. The idea for making the treats available 24/7 came to her when she needed something for late-night cravings. "I was pregnant with my second child and I thought, I'm the owner of a cupcake bakery, and even I can't get a cupcake in the middle of the night," she said.
While it seems like Sprinkles is taking this as more than merely a side-experiment, it is still left to be seen whether this will be as successful as innovations like vending machines and drive-thrus. It is definitely going to make it easier for the large number of Sprinkles patrons, and is perfect for on-the-go orders.
Already considered one of the best cupcake shops, Sprinkles is getting a huge amount of publicity via the vending machines. Who can resist the urge of withdrawing a tasty cupcake from something as dull as an ATM?
Each cupcake from the ATM will come boxed for $4, compared to an un-boxed cupcake for $3.25 from the store. This is not your packaged week old Ho Ho. Skip the long line at Sprinkles and use the ATM. Yum!!