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Showing posts with label Eagle Brand. Show all posts
Showing posts with label Eagle Brand. Show all posts

Tuesday, September 29, 2026

ELSIE'S FUDGY MOCHA BROWNIES: Coffee Day & Mocha Day!

Today is National Coffee Day and National Mocha Day, so here's a great recipe to celebrate: Elsie's Fudgy Mocha Brownies that add coffee to the batter!

Great places for new recipes are "Brand" sites or  in this case a Vintage Brand Cookbook. I've posted recipes from Hershey's and Baker's and Godiva, as well as various food associations, so today I thought I'd post a recipe from Eagle Brand Condensed Milk (Borden's). I always have condensed milk around for baking. And, you've got to love Elsie the Cow, the Borden's Mascot. Elsie made her debut in 1939, and after 90 years, Elsie still symbolizes trust, quality and freshness for the products Borden creates.

Did you know that Gail Bordon patented his invention for making condensed milk in 1856 and that his company was the first manufacturer of condensed milk? Follow this link to an article from Smithsonian Magazine to learn more about this miraculous food product.

I love this recipe for Fudgy Mocha Brownies. Sometimes I use ground espresso beans instead of coffee granules, and you can substitute a few other things such as DARK cocoa. And, you can never have too many Brownie recipes.

ELSIE'S FUDGY MOCHA BROWNIES

Ingredients
No-Stick Cooking Spray
1 1/4 cups All Purpose Flour, divided
1/4 cup sugar
1/2 cup unsalted butter
1 (14 oz.) can Eagle Brand® Sweetened Condensed Milk
2/3 cup unsweetened DARK cocoa
1 large egg
1 teaspoon pure vanilla extract
1/2 teaspoon baking powder
2 tsp instant coffee granules
1 tablespoon hot water
3/4 cup chopped walnuts

Optional: Pillsbury® Chocolate Frosting (or make your own)

Directions
Heat oven to 350°F. Spray 8 x 8-inch pan with no-stick cooking spray.
Combine 1 cup flour and sugar in medium bowl. Cut in butter with pastry blender or 2 knives until mixture resembles coarse crumbs. Press firmly into prepared pan.
Bake 12 to 15 minutes.
Combine sweetened condensed milk, cocoa, egg, 1/4 cup flour, vanilla, and baking powder in large bowl. Dissolve instant coffee granules in hot water and add. Mix well. Stir in nuts. Spread over baked crust.
Bake 20 to 25 minutes or until center is set.
Cool.

Frost (optional)

Tuesday, January 13, 2026

FROZEN MOCHA CHEESECAKE: Retro Ad with Recipe

I love Retro Ads with recipes, especially when they include chocolate. 

Here's an easy and delicious recipe for Marvelous Mocha Cheesecake from Borden's Eagle Brand, 1983!

MARVELOUS MOCHA CHEESECAKE

Ingredients

  • 1-1/4 cups chocolate wafer cookie crumbs
  • 1/4 cup sugar 
  • 1/4 cup margarine or butter, melted 
  • 8 ounces package cream cheese, softened
  • 14 ounces Eagle Brand sweetened condensed milk (NOT evaporated milk)
  • 2/3 cup chocolate flavored syrup
  • 2 tablespoons instant coffee
  • 1 teaspoon hot water
  • 1 cup whipping cream, whipped
Directions
  1. In small bowl, combine crumbs, sugar and margarine. 
  2. In buttered 9-inch springform pan or 13- by 9-inch baking dish, pat crumbs firmly on bottom and up sides of pan. 
  3. Chill. 
  4. In large mixer bowl, beat cheese until fluffy; add Eagle Brand and chocolate syrup. 
  5. In small bowl, dissolve coffee in water; add to Eagle Brand mixture. 
  6. Mix well. 
  7. Fold in whipped cream. 
  8. Pour into prepared pan. 
  9. Cover. 
  10. Freeze 6 hours or until firm. 
  11. Garnish with additional chocolate crumbs if desired. Return leftovers to freezer.

Friday, July 29, 2022

FUDGE TRUFFLE CHEESECAKE: National Cheesecake Day

Tomorrow is National Cheesecake Day! Here's a great Retro Ad with Recipe for Fudge Truffle Cheesecake! Still terrific today!



Monday, May 18, 2020

MAGIC COOKIE BARS: Retro Ad & Recipe

I love old Retro Ads with recipes. Here's a great one from Borden's Eagle Brand for Magic Cookie Bars. These are great to make with the kids while you're Sheltered-in-Place. You can add chocolate chips, coconut, nuts, mini-marshmallows, M&Ms and/or whatever you have. Get creative! These are quick and easy.


Tuesday, April 28, 2020

NO-CHURN CHOCOLATE ICE CREAM: Retro 1941 Recipe that still works Today!

Want to make Chocolate Ice Cream while you're Sheltered-in-Place? Don't have an ice cream maker. Here's a Retro Advertisement with recipe from Borden's Eagle Brand from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good." No need for an ice cream machine.






Monday, April 16, 2018

MAGIC COOKIE BARS: Retro Ad & Recipe

If you follow this blog, you know that I love Retro Ads, especially those with chocolate recipes. Here's a great recipe from Borden Eagle Brand (Elsie the Cow) for Magic Cookie Bars -- "Munchible Magic in Minutes." Be sure to scroll down for the recipe--and for variations. This is such a versatile recipe!


MAGIC COOKIE BARS

Ingredients 
1/2 cup unsalted butter, melted
1 1/2 cups graham cracker crumbs
1 (14 ounce) can EAGLE BRAND® Sweetened Condensed Milk
2 cups semisweet chocolate morsels
1 1/3 cups flaked coconut
1 cup chopped nuts

Directions
Heat oven to 350 degrees F (325 degrees for glass dish). Coat 13 x 9-inch baking pan with no-stick cooking spray.
Combine graham cracker crumbs and butter. Press into bottom of prepared pan.
Pour sweetened condensed milk evenly over crumb mixture.
Layer evenly with chocolate chips, coconut, and nuts.
Press down firmly with a fork.
Bake 25 minutes or until lightly browned.
Cool.
Cut into bars or diamonds.
Store covered at room temperature.

Variations 

7-Layer Magic Cookie Bars:
Substitute 1 cup (6-ounces) butterscotch flavored chips for 1 cup semi-sweet chocolate chips and proceed as directed above. Peanut butter flavored chips or white chocolate chips can be substituted for butterscotch flavored chips.

Magic Peanut Cookie Bars:
Substitute 2 cups (about 3/4 pound) chocolate-covered peanuts for semi-sweet chocolate chips and chopped nuts.

Magic Rainbow Cookie Bars: 
Substitute 2 cups plain candy-coated chocolate candies for semi-sweet chocolate chips.

Friday, August 14, 2015

Magic (no churn) Chocolate Ice Cream: 1941 Retro Ad & Recipe

It's going to be a scorcher this weekend, and what's more refreshing than chocolate ice cream? And, no-churn ice cream at that! Here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream.  I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Saturday, November 10, 2012

Fudgy Chocolate Cookie Bars: Vintage Ad & Recipe

Another great vintage recipe. You've probably made something like this before, but here's the original magazine ad and recipe. Of course, I substitute other chocolate chips and cocoa--and I always use butter, but here's the original recipe!


FUDGY CHOCOLATE COOKIE BARS
(Makes 24 to 36 bars)

1 3/4 cups unsifted flour
3/4 cup confectioners’ sugar
1/4 cup HERSHEY’S Cocoa
1 cup cold margarine or butter
1 (12-ounce) package HERSHEY’S Semi-Sweet Chocolate Chips
1 (14-ounce) can EAGLE BRAND Sweetened Condensed Milk (NOT evaporated milk)
1 teaspoon vanilla extract
1 cup chopped nuts
Preheat oven to 350°. In medium bowl, combine flour, sugar and cocoa; cut in margarine until crumbly (mixture will be dry). Press firmly on bottom of 13×9-inch baking pan. Bake 15 minutes. Meanwhile, in medium saucepan, over medium heat, melt 1 cup chips with sweetened condensed milk and vanilla. Pour evenly over prepared crust. Top with nuts and remaining 1 cup chips; press down firmly. Bake 20 minutes or until set. Cool. Chill if desired. Cut into bars. Store tightly covered.

Thanks to the no longer updated website: recipecurio. I've been making these for a long time with various adaptations, but this is the original recipe.