Tuesday, October 2, 2012

Chocolate Bytes: Nestlé's answer to Willy Wonka

Nestlé has released candy bars with GPS-lined wrappers that send a signal to a helicopter with $16,000. (10,000 pounds) Unfortunately you have to live in the UK or Ireland.

Nestlé, the maker of KitKat chocolate bars has hidden global positioning system chips in six candy bar wrappers, released in the United Kingdom and Ireland, that could make someone a little richer.

According to Nestlé, the "We Will Find You" competition will "scramble a crack team of highly trained individuals" to find whoever opens one of the six GPS-embedded candy bars -- one each within KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk.

The Daily Telegraph reported that the GPS chips are activated once the wrappers are opened, and they then send a signal to Nestlé. The company said the winner will be located within 24 hours by a helicopter for hand delivery of a briefcase containing £10,000, worth about $16,000, in cash.

It wasn't clear when or if the promotion would make its way to the U.S., or if the winning chocolate bars were edible.

Check out this cool video ad..

1 comment:

Anonymous said...

That's still a fun contest!