Nestlé, the maker of KitKat chocolate bars has hidden global positioning system chips in six candy bar wrappers, released in the United Kingdom and Ireland, that could make someone a little richer.
According to Nestlé, the "We Will Find You" competition will "scramble a crack team of highly trained individuals" to find whoever opens one of the six GPS-embedded candy bars -- one each within KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk.
The Daily Telegraph reported that the GPS chips are activated once the wrappers are opened, and they then send a signal to Nestlé. The company said the winner will be located within 24 hours by a helicopter for hand delivery of a briefcase containing £10,000, worth about $16,000, in cash.
It wasn't clear when or if the promotion would make its way to the U.S., or if the winning chocolate bars were edible.
Check out this cool video ad..
That's still a fun contest!
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