I hail from Philadelphia, so I loved this advertisement when I stumbled over it. "Instantaneous Chocolate!"... what's not to like? And only 75 cents a can! Stephen F. Whitman was, of course, the founder of Whitman's Chocolates.
History of Whitman's from the Russell Stover site.
In 1842, a 19-year-old Quaker named Stephen F. Whitman set up a small "confectionery
and fruiterer shoppe" on Market Street near the Philadelphia waterfront. His
shop attracted Philadelphians from all walks of life, leading citizens to sailors.
Thanks to exotic ingredients taken to Whitman by well-traveled sailors, his
candies quickly gained renown across the Northeast.
Whitman was an innovative marketer; he knew that presentation could
be as important as taste to some customers. So he created beautiful
packaging and well-crafted advertising campaigns that focused
prospective customers on the quality of his candies. Whitman's became a
familiar name, thanks to ads in newspapers and magazines as early as
Business thrived, and the company's facility in Philadelphia expanded. New
products, including tinned Instantaneous Chocolate, brought acclaim and boosted
profits. In 1869, the next generation took the reins when Horace Whitman replaced
his father as company president. Horace introduced America to cellophane, a
then-wondrous material that helped keep candy fresh, colorful and clean.
By 1907, Whitman's Candies were appearing on the shelves in "better
drug stores" across the region. Four years later, Walter Sharp stepped
in as president; he developed new products and initiated the company's
money-back guarantee that continues to this day. Sharp also created
the Whitman's Sampler®, an assortment
of the company's best-selling chocolates. Inspired by a cross-stitched
sampler hanging in his home, Sharp worked with a skilled employee to
create the sampler that's reproduced on Sampler boxes to this day. By
1915, the Sampler had become America's best-selling box of chocolates, a
position it still holds today.