BLACK COW DAY: History & Recipe

Today is Black Cow Day. You can go out and give Bossy a pat, but really this holiday is about a different type of black cow. A black cow aka a root beer float is made with root beer, chocolate syrup, and vanilla ice cream. Have one at your favorite Ice Cream Fountain or make one today. So easy!

The history of the Black Cow From Leites Culinaria: The first true black cow day seems to have occurred on August 19, 1893. That’s when the notion of combining root beer and ice cream into a frothy concoction is rumored to have occurred to Frank Wisner, owner of a soda fountain as well as a mining company in Cripple Creek, CO. Although soda fountains were rampant at this point in our country’s culinary evolution, iced cream sodas didn’t yet contain ice cream. Instead, they were commonly made from either syrups combined with cream and cold soda water or cream mixed with flavored syrup. As the story goes, on that particular moonlit night, Wisner was gazing at the dark Cow Mountain when its snow-capped peak inspired him to float a scoop of vanilla ice cream on top of his Myers Avenue Red root beer. Sure enough, he swapped root bear for cola, and ice cream for cream, and called the sweet creation “Black Cow Mountain.” It proved immensely popular, not just with the town’s children, but their mothers and the miners whom one might expect to find elsewhere—say, in a saloon or worse. Regulars promptly shortened the title to “Black Cow,” and since then, the term has been used interchangeably to describe root beer floats both with and without a dose of chocolate sauce. Consider trying it both ways before passing judgment.

BLACK COW

Ingredients
10 ounces root beer
2 scoops vanilla ice cream
1 Tbsp chocolate syrup
1 1⁄2 ounces whipped cream
 maraschino cherry

Directions
Pour root beer over ice cream and chocolate syrup in a large glass.
Top with whipped cream and maraschino cherry.

Elsie the Cow: History & Retro Recipes for National Cow Day

Today is National Cow Day, and my favorite cow is Borden's Elsie! 

History of Elsie the Cow: In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.

Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."

ELSIE THE COW: History and Recipes: National Cow Day!

Today is National Cow Day, and my favorite cow is Borden's Elsie! 

History of Elsie the Cow: In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.

Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."