Monday, December 23, 2013

Crisco Christmas Cake/Crisco Chocolate Cake: Retro Ads & Recipe

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog, most recently with a Crisco Christmas Cookies ad from 1952. So with Christmas right around the corner, I thought I'd post this Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' ad for a Crisco Chocolate Cake. Everything's the same, except the color and frosting. Even the hand's the same in the ad. Why hire someone new to pose? This is straight out of Mad Men! LOL!


STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.


~~louise~~ said...

Hi Janet!!!

LOL, I remember seeing those Crisco Ads before I just can't remember where, lol...That top one is a hoot! Very cool...thanks for sharing, Janet. I hope you are enjoying the holidays:)

Anonymous said...

I'll like the recipe posted for the Crisco Christmas Cake, I can't make out the ingredients. Thanks so much. :) :)


Janet Rudolph said...

Scroll down below the recipe card..Ingredients are part of the directions. :-)

Anonymous said...

Thanks, but the recipe posted is for the chocolate cake. I'd like the Crisco Christmas White Cake recipe if you can post it. I looked on line, but can't find it but here on your site. Thanks so much for taking the time to help me out. I'm looking for a magnifying glass to see if that will help me make out the recipe. Thanks again Barbarainnc

Anonymous said...

I went to and looked. I found a recipe called: Crisco White Cake. Maybe this is like the ad recipe. Thanks