Monday, September 16, 2013

Mallomars: A Seasonal Sensation

My friend Dru Ann Love spotted Mallomars on the super market shelves in New York. It's early. They don't usually come out until October. I need to check my own market. Perhaps they're early because this the 100th anniversary of Mallomars, and for some reason this wonderful cookie (is it really a cookie? I don't think so.. they're scrumptious chocolate/marshmallow/graham cracker cookie taste treats--kind of candy/kind of cookie). They were a favorite childhood treat, only available  from October through March. Why? Something to do with the chocolate melting, but that doesn't seem to make sense anymore when chocolate products are manufactured in the desert. 

Mallomars have been made by Nabisco Since 1913. They have a thick layer of round smooth marshmallow on a circular Graham cracker base and covered in chocolate. Yes... somewhat like Smores, you're thinking. The chocolate is real chocolate! Love the crispy crumbly graham cracker, too. What's so cool about these treats is the initial bite when the chocolate 'cracks'... but maybe that's because I love these frozen.

And, here's a great fact. Mallomars have only 110 calories a serving - and a serving of Mallomars, according to the "nutrition facts" box on the carton, is not one but two cookies. Forty-five of those calories are from fat, 5 grams' worth. Two Mallomars have 12 grams of sugar and 35 milligrams of sodium. The good news is  they have no cholesterol.

Mallomars have a problem, though, especially for the grammar police: What is the singular of Mallomars? 

Mallomars are also part of our literary and media culture. Mallomars are one of the basic food groups in the 1992 novel She's Come Undone. Mallomars also made an appearance in When Harry Met Sally. They've also appeared in episodes of The Gilmore Girls, Seinfeld and The Simpsons. And, then there's the scend in The Sopranos when Tony Soprano accuses Paulie of stealing his box of Mallomars. Heavens!

Some people like to stockpile Mallomars, and since I like them frozen, it's a possibility!

Want to make Mallomars at home?  
Check out this great recipe from TheKitchn.


~~louise~~ said...

Oh Goodie! I must check my store shelves for Mallomars! I had planned on celebrating them for their anniversary this year. sure would have been nice if they would have "warned" be of their return, lol...

Thanks so much for sharing, Janet. I may just head to the store NOW!

What's Baking?? said...

Ooo.. i wish we have this in Malaysia. My kids will sure love this chocolate.