I grew up with Crisco, and I still use it in many recipes. Crisco was introduced by Procter & Gamble in 1911 to provide an economical alternative to animal fats and butter. Crisco was the first solidified shortening product made entirely of vegetable oil. This was the result of hydrogenation, a new process that produced shortening that would stay in solid form year-round, regardless of temperature.
I love that the Crisco Cookbook in this Advertisement was only 25 cents (or 10 cents in stamps)! Check out this recipe for Chocolate Gingerbread Cake. Gingerbread season is almost upon us. Get Baking!