Sunday, November 8, 2009

Isaac Mizrahi Tartan Cheesecake

Isaac Mizrahi is launching a new collection for QVC that includes, along with clothes, handbags and teapots, the Isaac Mizrahi cheesecake--a tartan cheesecake with a chocolate cookie crust.

It's a little strange to me that Mizrahi is now including cheesecake and cookies with his clothes and teapots. His latest offering is a tartan-plaid cheesecake for Christmas. Mizrahi suggested “a chocolate-crumb moment” to add some crunch and said the cheesecake is “enrobed” in white chocolate dyed red, with green and navy plaid stripes.

The tartan cheesecake is from Junior’s and will feature a Mizrahi-mandated chocolate cookie crust. There will also be Mizrahi-selected chocolate chip cookies and banana nut loaf. When asked about the credibility of his food selections, he was defensive. “To me, they’re very important, wonderful things," and he did “1,000 tastings.”

“I have been building and building and building over the past 10 years. I have been doing a TV show with a lot of cooking segments, working with Lidia Bastianich and Mario Batali. It has made me quite good at tasting food. I’ve been a judge on ‘Iron Chef.’” That would qualify him?

These are designer cheesecakes. Besides the plaid version for Christmas, there will be a classic “enrobed” in white chocolate, dyed in signature red with navy plaid stripes. In spring, there will be polka dots.

To promote his exclusive line of cheesecakes Isaac Mizrahi will have his own show on QVC called "Isaac Mizrahi Live!"

Read more about Isaac Mizrahi in the WSJ here.

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