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Showing posts with label Borden's. Show all posts
Showing posts with label Borden's. Show all posts

Thursday, June 18, 2026

CHERRY TART ICE CREAM: Vintage Ad & Contemporary Recipe!

Today is Cherry Tart Day! Last year I posted a recipe for a Cherry Tart that's easy and delicious! But here's something fun for the day from Elsie the Cow: Cherry Tart Ice Cream from Borden's. It's a great Vintage Ad.  Alas Borden's no longer makes ice cream. 

The original Borden Company completely ceased commercial production and distribution of ice cream in 2001 after facing corporate restructuring and bankruptcy. I loved the Elsie the Cow ads. There is one 'Borden' ice cream shop still operating. They're located in Lafayette, LA., just in case you're passing by. 

"Steal a heart with new Borden's Cherry Tart Ice Cream!"


Want to make your own "Tart" Cherry Ice Cream? Try this recipe from King Arthur's Flour. Fab!

Add Chocolate Sauce to keep with the theme of this blog. :-)



Friday, July 12, 2024

Elsie at the County Fair: Magic Chocolate Ice Cream

Are you planning to brave the heat and go to the County Fair this weekend? Well, Borden's Elsie the Cow went to the County Fair in August 1941 and won the contest for best Home-made Chocolate Ice Cream. Here's the Retro 'Story' Advertisement. "Elsie's Magic Chocolate Ice Cream wins at the County Fair"... judged the Smoothest and Creamiest Home-made Ice Cream the Jury Ever Tasted." Who doesn't love no-churn ice cream? And, you can make it today!



Thursday, September 29, 2022

ELSIE'S FUDGY MOCHA BROWNIES: Coffee Day & Mocha Day!

Today is National Mocha Day and National Coffee Day, so here's a great recipe to celebrate: Elsie's Fudgy Mocha Brownies that add coffee to the batter!

Great places for new recipes are "Brand" sites or  in this case a Vintage Brand Cookbook. I've posted recipes from Hershey's and Baker's and Godiva, as well as various food associations, so today I thought I'd post a recipe from Eagle Brand Condensed Milk (Borden's). I always have condensed milk around for baking. Got to love Elsie the Cow, the Borden's Mascot. Elsie made her debut in 1939, and after 70 years, Elsie still symbolizes trust, quality and freshness for the products Borden creates.

Did you know that Gail Bordon patented his invention for making condensed milk in 1856 and that his company was the first manufacturer of condensed milk? Follow this link to an article from Smithsonian Magazine to learn more about this miraculous food product.

I love this recipe for Fudgy Mocha Brownies. Sometimes I use ground espresso beans instead of coffee granules, and you can substitute a few other things such as DARK cocoa. And, you can never have too many Brownie recipes.

ELSIE'S FUDGY MOCHA BROWNIES

Ingredients
No-Stick Cooking Spray
1 1/4 cups All Purpose Flour, divided
1/4 cup sugar
1/2 cup unsalted butter
1 (14 oz.) can Eagle Brand® Sweetened Condensed Milk
2/3 cup unsweetened DARK cocoa
1 large egg
1 teaspoon pure vanilla extract
1/2 teaspoon baking powder
2 tsp instant coffee granules
1 tablespoon hot water
3/4 cup chopped walnuts

Optional: Pillsbury® Chocolate Frosting (or make your own)

Directions
Heat oven to 350°F. Spray 8 x 8-inch pan with no-stick cooking spray.
Combine 1 cup flour and sugar in medium bowl. Cut in butter with pastry blender or 2 knives until mixture resembles coarse crumbs. Press firmly into prepared pan.
Bake 12 to 15 minutes.
Combine sweetened condensed milk, cocoa, egg, 1/4 cup flour, vanilla, and baking powder in large bowl. Dissolve instant coffee granules in hot water and add. Mix well. Stir in nuts. Spread over baked crust.
Bake 20 to 25 minutes or until center is set.
Cool.

Frost (optional)

Tuesday, July 12, 2022

Elsie the Cow: History & Retro Recipes for National Cow Day

Today is National Cow Day, and my favorite cow is Borden's Elsie! 

History of Elsie the Cow: In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.

Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Tuesday, December 14, 2021

MINCEMEAT PIE: History & Recipe for Chocolate Mincemeat Pie!

There's something very odd about the notion of mincemeat pie, but it's all in the name. For many, Mincemeat Pie is a holiday tradition. My sister's Mother-in-Law always made mincemeat pies for the holidays, so when I saw this Retro Advertisement with a tip from Elsie the Borden Cow,  I just had to post it. And, here's a little history on Mincemeat Pies -- and a recipe for individual Chocolate Mincemeat Pies!

What exactly is mince meat? Mincemeat (one word or two) is a mixture of currants, raisins, sugar, apples, candied citrus peel, spices, and suet, typically baked in a pie.

History of Mincemeat from: Whatscookingamerica.net

Mincemeat developed as a way of preserving meat without salting or smoking some 500 years ago in England, where mince pies are still considered an essential accompaniment to holiday dinners just like the traditional plum pudding. This pie is a remnant of a medieval tradition of spiced meat dishes, usually minced mutton, that have survived because of its association with Christmas. These pies have also been known as Christmas Pies. Mince pie as part of the Christmas table had long been an English custom. Today, we are accustomed to eating mince pie as a dessert, but actually "minced" pie and its follow-up "mincemeat pie" began as a main course dish with with more meat than fruit (a mixture of meat, dried fruits, and spices). As fruits and spices became more plentiful in the 17th century, the spiciness of the pies increased accordingly. Read more HERE.

And what's a chocolate blog without chocolate? Here's a great recipe from the BBC for individual Chocolate Mincemeat Pies.

CHOCOLATE MINCEMEAT PIES

Ingredients
10 ounces plain flour, sifted
4½ ounces icing sugar, sifted (powdered/confectioners sugar)
2 oz cocoa powder, sifted
pinch salt
7 oz cold butter, diced
2 free-range egg yolks
1 lb 2 ounces ready-made mincemeat
2 clementines, zest and juice
2 Tbsp milk
1 free-range egg, beaten

Directions
Mix flour, icing sugar, cocoa powder and salt together in a bowl. Mix in butter with fingertips until mixture resembles breadcrumbs. Stir in egg until the mixture comes together in clumps (you may need to a little cold water).
Knead the dough briefly until smooth, wrap in plastic wrap and leave to chill in refrigerator for one hour.
Preheat oven to 400F.
Mix mincemeat, clementine zest, and juice together in bowl.
Remove pastry from fridge, and roll out to thickness of 1/4 inch.
Using a 3 inch fluted cutter, stamp out 12 discs from the pastry and use them to line a 12-hole bun tin.
Fill each hole with two teaspoons of mincemeat mixture and brush edges with a little milk.
Using a 2 1/2 inch fluted cutter, cut out 12 circles and use them to top the mince pies, pressing the edges together with your fingertips.
Re-roll any remaining pastry and cut out snowflakes or star shapes to decorate top.
Brush top of each mince pie with beaten egg and gently place the decorations on top, then brush again with egg.
Bake in oven for 20-25 minutes, or until pastry is cooked through.

Saturday, September 11, 2021

MAGIC COOKIE BARS: Retro Ad with Recipe!

I love old Retro Ads with recipes. Here's a great one from Borden's Eagle Brand for Magic Cookie Bars. These are great for school lunches, after school treats, or just about any time. You can add chocolate chips, coconut, nuts, mini-marshmallow, or M&Ms. These are quick and easy. As always, use the very best chocolate!





Sunday, July 18, 2021

ELSIE AT THE COUNTY FAIR: Magic Chocolate Ice Cream

Today is National Ice Cream Day, and Elsie the Cow has the perfect recipe to celebrate. A few days ago I posted a fun Borden's Elsie the Cow Ad from July 1941. Here's another of the Retro 'Story' Advertisements from the same summer (August 1941). This time Elsie's Magic Chocolate Ice Cream wins at the County Fair--judged the Smoothest and Creamiest Home-made Ice Cream. Happy Ice Cream Day and Ice Cream Month! Who doesn't love a no-churn ice cream?



Tuesday, July 13, 2021

ELSIE THE COW: History and Recipes: National Cow Day!

Today is National Cow Day, and my favorite cow is Borden's Elsie! 

History of Elsie the Cow: In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.

Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Monday, June 7, 2021

MAGIC CHOCOLATE ICE CREAM: Retro Ad & Recipe for National Chocolate Ice Cream Day!

Today is National Chocolate Ice Cream Day. To celebrate, here's a great Borden's Elsie the Cow Recipe Ad from August 1941. I love these Retro 'Story' Advertisements, and I love Elsie the Cow! In this story Ad, Elsie's Magic Chocolate Ice Cream wins at the County Fair -- judged the Smoothest and Creamiest Home-made Ice Cream. This really is an easy recipe that doesn't require an ice-cream maker. Still great today, in case you have an "autmatic refrigerator"

Happy Chocolate Ice Cream Day!



Tuesday, May 12, 2020

DOUBLE CHOCOLATE NUTTY FUDGE: National Nutty Fudge Day

Today is Nutty Fudge Day. Fudge is a 'traditional' home-made chocolate candy. Here's a great Retro Recipe from Elsie the Cow for Double Chocolate Nutty Fudge. This is perfect to make while in Lockdown!


Double Chocolate Nutty Fudge

Ingredients
2 cups (12 oz.) semi-sweet chocolate chips
1 (11 1/2 oz.) package milk chocolate chips
1 (14 oz.) can Eagle Brand Sweetened Condensed Milk (not evaporated milk)
2 Tbsp cream or milk
2 tsp vanilla extract
1 cup chopped walnuts

Directions
In saucepan, over low heat, melt semi-sweet chocolate chips with 2/3 cup Eagle Brand, 1 Tbsp cream and 1 tsp vanilla. Remove from heat; stir in 1/2 cup walnuts. Spread evenly into foil-lined 9-inch square pan.
In another saucepan, over low heat, melt milk chocolate chips with remaining Eagle Brand, 1 Tbsp cream and 1 tsp vanilla. Remove from heat; stir in remaining walnuts. Spread over fudge in pan.
Chill 2 hours, or until firm.
Turn fudge onto cutting board; peel off foil and cut into squares.
Store loosely covered at room temperature.

Tuesday, April 28, 2020

NO-CHURN CHOCOLATE ICE CREAM: Retro 1941 Recipe that still works Today!

Want to make Chocolate Ice Cream while you're Sheltered-in-Place? Don't have an ice cream maker. Here's a Retro Advertisement with recipe from Borden's Eagle Brand from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good." No need for an ice cream machine.






Sunday, April 5, 2020

CHOCOLATE CARAMEL POKE CAKE: National Caramel Day: Sheltered-in-Place Chocolate Cake #5

I love Chocolate and Caramel and since today is National Caramel Day, here's an easy recipe for Chocolate Caramel Poke Cake adapted from my good friend Elsie the Cow! I'm also calling this Sheltered-in-Place Chocolate Cake #5.

There are all kinds of Poke Cake recipes, but basically a Poke Cake is a cake that's been poked with the bottom of a wooden spoon as soon as it's hot out of the oven. Then liquid--in this case caramel sauce--is poured over it, and the cake absorbs it in varying areas. Yum! This is a great Retro Recipe that you're going to love it!

Chocolate Caramel Poke Cake

Ingredients 
1 box chocolate cake mix (Duncan Hines)
1-14 oz. can of Eagle Brand Sweetened Condensed Milk
1-14 oz. jar of caramel topping (Rechiutti Caramel sauce)
Container of Cool Whip  (or update this recipe with real whipped cream)
Bag of Toffee Bits or crumbled Heath Bars

Directions
Mix Eagle Brand sweetened condensed milk and caramel together (warm up, if you need to).
Prepare cake as instructed on box. Bake in rectangular pan.
Remove cake from oven when done and poke holes in top of cake (I use the bottom of a wooden spoon) and pour caramel mixture evenly over cake while cake is still hot.
Refrigerate for at least two hours.
Spread with Cool Whip (or whipped cream)
Sprinkle with Toffee Bits or crumbled Heath Bars.

Friday, October 19, 2018

Halloween Peanut Butter Chocolate Fudge: Retro Ad & Recipe

In 2018, Fudge might not be your first choice to give to trick-or-treaters for Halloween, but it was done in another time in our history. My Aunt Annie always made her famous fudge to hand out to the children. I used to help her make the fudge, thus ensuring that I would get my fare share or more. But even if you don't plan to give out this fudge, it's perfect for your Halloween party, school lunchbox, or after school treat. This is a fun and easy Retro Recipe from Borden's for Halloween Peanut Butter Chocolate Fudge.

It's no trick to make this treat...delicious peanut butter chocolate fudge. Your tricksters will love the delicious taste combination of rich chocolate and peanut butter.



Thursday, October 11, 2018

MAGIC COOKIE BARS: Retro Ad & Recipe

I love old Retro Ads with recipes. Here's a great one from Borden's Eagle Brand for Magic Cookie Bars. These are great for school lunches, after school treats, or just about any time. You can add chocolate chips, coconut, nuts, mini-marshmallow, or M&Ms. These are quick and easy. As always, use the very best chocolate!






Sunday, July 15, 2018

HOMEMADE MAGIC CHOCOLATE ICE CREAM: Retro Ad & Recipe for National Ice Cream Day

Today is National Ice Cream Day. In order to celebrate, I dug into my retro advertising files and found this wonderful Borden's Eagle Brand recipe from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and I would definitely take her advice to bring "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good." No need for an ice cream machine.






Monday, April 16, 2018

MAGIC COOKIE BARS: Retro Ad & Recipe

If you follow this blog, you know that I love Retro Ads, especially those with chocolate recipes. Here's a great recipe from Borden Eagle Brand (Elsie the Cow) for Magic Cookie Bars -- "Munchible Magic in Minutes." Be sure to scroll down for the recipe--and for variations. This is such a versatile recipe!


MAGIC COOKIE BARS

Ingredients 
1/2 cup unsalted butter, melted
1 1/2 cups graham cracker crumbs
1 (14 ounce) can EAGLE BRAND® Sweetened Condensed Milk
2 cups semisweet chocolate morsels
1 1/3 cups flaked coconut
1 cup chopped nuts

Directions
Heat oven to 350 degrees F (325 degrees for glass dish). Coat 13 x 9-inch baking pan with no-stick cooking spray.
Combine graham cracker crumbs and butter. Press into bottom of prepared pan.
Pour sweetened condensed milk evenly over crumb mixture.
Layer evenly with chocolate chips, coconut, and nuts.
Press down firmly with a fork.
Bake 25 minutes or until lightly browned.
Cool.
Cut into bars or diamonds.
Store covered at room temperature.

Variations 

7-Layer Magic Cookie Bars:
Substitute 1 cup (6-ounces) butterscotch flavored chips for 1 cup semi-sweet chocolate chips and proceed as directed above. Peanut butter flavored chips or white chocolate chips can be substituted for butterscotch flavored chips.

Magic Peanut Cookie Bars:
Substitute 2 cups (about 3/4 pound) chocolate-covered peanuts for semi-sweet chocolate chips and chopped nuts.

Magic Rainbow Cookie Bars: 
Substitute 2 cups plain candy-coated chocolate candies for semi-sweet chocolate chips.

Saturday, July 15, 2017

Magic Chocolate Ice Cream: Retro Elsie the Cow Ad & Recipe

It's going to be a scorcher this weekend, and what's more refreshing than chocolate ice cream? And, it's National Ice Cream Day! Here's an August 8, 1941 Retro ad and Recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. And, it's no-churn. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Tuesday, June 7, 2016

Magic Chocolate Ice Cream: 1941 Retro Ad & Recipe

Today is National Chocolate Ice Cream Day. In order to celebrate, I dug into my retro advertising files and found this wonderful Borden's Eagle Brand recipe from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good." No need for an ice cream machine.






Saturday, December 12, 2015

Retro Christmas Mince Pie: A Tip from Elsie the Cow

There's something very odd about the notion of mincemeat pie, albeit, it's all in the name. For many Mincemeat Pie is a holiday tradition. I saw this Retro Advertisement with a tip from Elsie, the Borden Cow, and I just had to post it. Too Funny! So here's a little history on Mincemeat Pies--and a recipe for individual Chocolate Mince Pies!

What exactly is mince meat? Mincemeat (one word or two) is a mixture of currants, raisins, sugar, apples, candied citrus peel, spices, and suet, typically baked in a pie.

History of Mincemeat from: Whatscookingamerica.net

Mincemeat developed as a way of preserving meat without salting or smoking some 500 years ago in England, where mince pies are still considered an essential accompaniment to holiday dinners just like the traditional plum pudding. This pie is a remnant of a medieval tradition of spiced meat dishes, usually minced mutton, that have survived because of its association with Christmas. These pies have also been known as Christmas Pies. Mince pie as part of the Christmas table had long been an English custom. Today, we are accustomed to eating mince pie as a dessert, but actually "minced" pie and its follow-up "mincemeat pie" began as a main course dish with with more meat than fruit (a mixture of meat, dried fruits, and spices). As fruits and spices became more plentiful in the 17th century, the spiciness of the pies increased accordingly. Read more HERE.

And what's a chocolate blog without chocolate? Here's a great recipe from the BBC for individual Chocolate Mincemeat Pies.

CHOCOLATE MINCEMEAT PIES

Ingredients
10 ounces plain flour, sifted
4½ ounces icing sugar, sifted (powdered/confectioners sugar)
2 oz cocoa powder, sifted
pinch salt
7 oz cold butter, diced
2 free-range egg yolks
1 lb 2 ounces ready-made mincemeat
2 clementines, zest and juice
2 Tbsp milk
1 free-range egg, beaten

Directions
Mix flour, icing sugar, cocoa powder and salt together in a bowl. Mix in butter with fingertips until mixture resembles breadcrumbs. Stir in egg until the mixture comes together in clumps (you may need to a little cold water).
Knead the dough briefly until smooth, wrap in plastic wrap and leave to chill in refrigerator for one hour.
Preheat oven to 400F.
Mix mincemeat, clementine zest, and juice together in bowl.
Remove pastry from fridge, and roll out to thickness of 1/4 inch.
Using a 3 inch fluted cutter, stamp out 12 discs from the pastry and use them to line a 12-hole bun tin.
Fill each hole with two teaspoons of mincemeat mixture and brush edges with a little milk.
Using a 2 1/2 inch fluted cutter, cut out 12 circles and use them to top the mince pies, pressing the edges together with your fingertips.
Re-roll any remaining pastry and cut out snowflakes or star shapes to decorate top.
Brush top of each mince pie with beaten egg and gently place the decorations on top, then brush again with egg.
Bake in oven for 20-25 minutes, or until pastry is cooked through.