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Showing posts with label Elsie the Cow. Show all posts
Showing posts with label Elsie the Cow. Show all posts

Saturday, June 7, 2025

MAGIC CHOCOLATE ICE CREAM: Vintage 1941 Recipe still works today!

Today is National Chocolate Ice Cream Day. Chocolate Ice Cream is the # flavor in the U.S. No surprise to me! Want to make your own Chocolate Ice Cream, but don't have an ice cream maker? No Problem! Here's a Vintage Advertisement with recipe from Borden's Eagle Brand from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Friday, July 12, 2024

Elsie at the County Fair: Magic Chocolate Ice Cream

Are you planning to brave the heat and go to the County Fair this weekend? Well, Borden's Elsie the Cow went to the County Fair in August 1941 and won the contest for best Home-made Chocolate Ice Cream. Here's the Retro 'Story' Advertisement. "Elsie's Magic Chocolate Ice Cream wins at the County Fair"... judged the Smoothest and Creamiest Home-made Ice Cream the Jury Ever Tasted." Who doesn't love no-churn ice cream? And, you can make it today!



Monday, June 3, 2024

NO-CHURN CHOCOLATE ICE CREAM: Retro 1941 Recipe still works Today!

Looks like the San Francisco Bay Area is in for a scorcher week. What to do? Make Chocolate Ice Cream. Don't have an ice cream maker? No Problem! Here's a Retro Advertisement with recipe from Borden's Eagle Brand from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Wednesday, July 12, 2023

BORDEN'S ELSIE THE COW: History & Recipes for National Cow Day


Yesterday was National Cow Day, and my favorite cow is Borden's Elsie the Cow! 

The History of Elsie the Cow

In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.


Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day and Ice Cream Month, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."







Saturday, June 17, 2023

CHERRY TART ICE CREAM: National Cherry Tart Day

Today is Cherry Tart Day! I recently posted a recipe for a Rustic Cherry Tart that's easy and delicous! But here's something fun and Vintage for the day from Elsie the Cow: Cherry Tart Ice Cream from Borden's, a great Retro Ad.  
"Steal a heart with new Borden's Cherry Tart Ice Cream!"





Want to make your own "Tart" Cherry Ice Cream? Try this recipe from King Arthur's Flour. Fab!

Add Chocolate Sauce to keep with the theme of this blog. :-)



Wednesday, June 7, 2023

MAGIC CHOCOLATE ICE CREAM: Retro Ad from Elsie the Cow for National Chocolate Ice Cream Day!

Today is National Chocolate Ice Cream Day. To celebrate, here's a great Borden's Elsie the Cow Recipe Ad from August 1941. I love these Retro 'Story' Advertisements, and I love Elsie the Cow! In this story Ad, Elsie's Magic Chocolate Ice Cream wins at the County Fair -- judged the Smoothest and Creamiest Home-made Ice Cream. This really is an easy recipe that doesn't require an ice-cream maker. Still great today, in case you have an "automatic refrigerator."

Happy Chocolate Ice Cream Day!




Tuesday, July 12, 2022

Elsie the Cow: History & Retro Recipes for National Cow Day

Today is National Cow Day, and my favorite cow is Borden's Elsie! 

History of Elsie the Cow: In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.

Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Thursday, May 12, 2022

ELSIE THE COW'S RECIPE FOR DOUBLE CHOCOLATE NUTTY FUDGE: National Nutty Fudge Day

Today is Nutty Fudge Day. Fudge is a 'traditional' home-made chocolate candy. Here's a great Retro Ad with Recipe from Elsie the Cow for Double Chocolate Nutty Fudge.


Double Chocolate Nutty Fudge

Ingredients
2 cups (12 oz.) semi-sweet chocolate chips
1 (11 1/2 oz.) package milk chocolate chips
1 (14 oz.) can Eagle Brand Sweetened Condensed Milk (not evaporated milk)
2 Tbsp cream or milk
2 tsp vanilla extract
1 cup chopped walnuts

Directions
In saucepan, over low heat, melt semi-sweet chocolate chips with 2/3 cup Eagle Brand, 1 Tbsp cream and 1 tsp vanilla. Remove from heat; stir in 1/2 cup walnuts. Spread evenly into foil-lined 9-inch square pan.
In another saucepan, over low heat, melt milk chocolate chips with remaining Eagle Brand, 1 Tbsp cream and 1 tsp vanilla. Remove from heat; stir in remaining walnuts. Spread over fudge in pan.
Chill 2 hours, or until firm.
Turn fudge onto cutting board; peel off foil and cut into squares.
Store loosely covered at room temperature.

Friday, December 24, 2021

CHOCOLATE EGGNOG: History and Recipes to Celebrate National Eggnog Day!

Today is National Eggnog Day. Perfect for Christmas Eve.  Eggnog evokes the holiday spirit, and Chocolate Eggnog... and how delicious can you get? There are so many variations. Following are three great recipes.  

FYI: this wonderful rich drink can be spelled as one word or two: egg nog or eggnog, so I'm going to change it up in the recipes below.

The History of Eggnog From Wikipedia:

The origins, etymology, and the ingredients used to make the original eggnog drink are debated. Eggnog may have originated in East Anglia, England; or it may have simply developed from posset, a medieval European beverage made with hot milk.

The "nog" part of its name may come from the word noggin, a Middle English term for a small, carved wooden mug used to serve alcohol. However, the British drink was also called an Egg Flip (from the practice of "flipping" (rapidly pouring) the mixture between two pitchers to mix it).

Another story is that the term derived from egg and grog, a common Colonial term used for the drink made with rum. Eventually, that term was shortened to egg'n'grog, then eggnog. One very early example: Isaac Weld, Junior, in his book Travels Through the States of North America and the Provinces of Upper and Lower Canada, during the years 1795, 1796, and 1797 (published in 1800) wrote: "The American travellers, before they pursued their journey, took a hearty draught each, according to custom, of egg-nog, a mixture composed of new milk, eggs, rum, and sugar, beat up together;..."

In Britain, the drink was popular mainly among the aristocracy. Those who could get milk and eggs mixed it with brandy, Madeira or sherry to make a drink similar to modern alcoholic egg nog. The drink is described in Cold Comfort Farm as a Hell's Angel, made with an egg, two ounces of brandy, a teaspoonful of cream, and some chips of ice, where it is served as breakfast.

Eggnog crossed the Atlantic to the English colonies during the 18th century. Since brandy and wine were heavily taxed, rum from the Triangular Trade with the Caribbean was a cost-effective substitute. The inexpensive liquor, coupled with plentiful farm and dairy products, helped the drink become very popular in America. When the supply of rum to the newly-founded United States was reduced as a consequence of the American Revolutionary War, Americans turned to domestic whiskey, and eventually bourbon in particular, as a substitute.

The Eggnog Riot occurred at the United States Military Academy on 23–25 December 1826. Whiskey was smuggled into the barracks to make eggnog for a Christmas Day party. The incident resulted in the court-martialing of twenty cadets and one enlisted soldier.

Chocolate Eggnog
 from Woodhouse Chocolate via The Nibble

Ingredients
6 eggs
1/4 cup sugar
Dash of salt
3 cups whole milk
6 ounces of quality dark chocolate, chopped
2/3 cup cold heavy cream
2 tsp vanilla extract
1 Tbsp freshly-ground nutmeg
1/2 cup Bourbon
Whipped cream
Fresh-grated nutmeg for garnish

Directions
Place chopped chocolate in medium mixing bowl and set aside. Also have at the ready the heavy cream in measuring cup or pitcher.
In second medium-size bowl, whisk together eggs, sugar and salt. Whisk in milk, then pour mixture into saucepan.
Heat egg mixture over medium-low heat, stirring constantly until it reaches 160°F. Be careful to heat gently and remove from heat as soon as the mixture reaches 160°, or eggs will curdle.
Pour about 1/2 cup of hot egg/milk mixture over chocolate and pour rest back into bowl in which you whisked it in. Immediately, stir cold cream into the egg/milk mixture in bowl (not chocolate bowl). With small whisk, start whisking in center of chocolate mixture, working in small, circular motions to emulsify chocolate.
When you have smooth, homogenous mixture, gradually add rest of egg/milk mixture.
Whisk in vanilla, nutmeg, and Bourbon.
Chill for several hours, preferably overnight, to mellow flavors.
Serve cold, with dollop of whipped cream and sprinkling of grated nutmeg.

Spicy Mexican Chocolate Eggnog 
from Martha Stewart

Ingredients
2 quarts whole milk, plus more if needed
1 3/4 cups sugar
1/2 tsp coarse salt
1 vanilla bean, seeds scraped and pod reserved
4 cinnamon sticks
12 egg yolks
5 ounces bittersweet chocolate, melted
3 ounces milk chocolate, melted
2 cups heavy cream
1 1/4 cups brandy
Whole nutmeg, for garnish
Cayenne pepper, for sprinkling

Directions
Heat 2 quarts milk, sugar, salt, vanilla seeds and pod, and cinnamon sticks inlarge pot over medium-high heat, stirring until sugar dissolves and mixture is heated through. Remove from heat. Let stand for 30 minutes.
Prepare ice-water bath. Whisk yolks in medium bowl until pale, about 2 minutes. Whisk 1 cup of milk mixture into yolks in slow, steady stream. Whisk yolk mixture into remaining milk mixture. Cook over medium-high heat, stirring constantly, until mixture registers 180 degrees on an instant-read thermometer, about 6 minutes. (Do not boil.)
Remove pot from heat, add melted bittersweet and milk chocolates, and stir until incorporated. Discard vanilla pod and cinnamon sticks.
Pour mixture into a large bowl set in ice-water bath, and let cool, stirring often.
Whisk cream until soft peaks form. Pour cooled eggnog into large serving bowl, and add brandy (Add more milk to eggnog if necessary to reach desired consistency.)
Top with whipped cream. Grate nutmeg over top, and sprinkle sparingly with cayenne.
Serve immediately

Easy White Chocolate Egg Nog 
from Sandra Lee, Food Network

Ingredients 
1 quart egg nog
1/2 cup white rum
1/2 cup white chocolate liqueur
1 cup whipped topping
Grated white chocolate, for garnish
Pumpkin pie spice, for garnish

Directions
In punch bowl, combine eggnog, rum, and white chocolate liqueur.
When ready to serve, whisk egg nog to make it frothy and pour mixture into cups.
Place 1 heaping tablespoon of whipped topping into each cup.
Garnish each with grated white chocolate and sprinkling of pumpkin pie spice.

Tuesday, December 14, 2021

MINCEMEAT PIE: History & Recipe for Chocolate Mincemeat Pie!

There's something very odd about the notion of mincemeat pie, but it's all in the name. For many, Mincemeat Pie is a holiday tradition. My sister's Mother-in-Law always made mincemeat pies for the holidays, so when I saw this Retro Advertisement with a tip from Elsie the Borden Cow,  I just had to post it. And, here's a little history on Mincemeat Pies -- and a recipe for individual Chocolate Mincemeat Pies!

What exactly is mince meat? Mincemeat (one word or two) is a mixture of currants, raisins, sugar, apples, candied citrus peel, spices, and suet, typically baked in a pie.

History of Mincemeat from: Whatscookingamerica.net

Mincemeat developed as a way of preserving meat without salting or smoking some 500 years ago in England, where mince pies are still considered an essential accompaniment to holiday dinners just like the traditional plum pudding. This pie is a remnant of a medieval tradition of spiced meat dishes, usually minced mutton, that have survived because of its association with Christmas. These pies have also been known as Christmas Pies. Mince pie as part of the Christmas table had long been an English custom. Today, we are accustomed to eating mince pie as a dessert, but actually "minced" pie and its follow-up "mincemeat pie" began as a main course dish with with more meat than fruit (a mixture of meat, dried fruits, and spices). As fruits and spices became more plentiful in the 17th century, the spiciness of the pies increased accordingly. Read more HERE.

And what's a chocolate blog without chocolate? Here's a great recipe from the BBC for individual Chocolate Mincemeat Pies.

CHOCOLATE MINCEMEAT PIES

Ingredients
10 ounces plain flour, sifted
4½ ounces icing sugar, sifted (powdered/confectioners sugar)
2 oz cocoa powder, sifted
pinch salt
7 oz cold butter, diced
2 free-range egg yolks
1 lb 2 ounces ready-made mincemeat
2 clementines, zest and juice
2 Tbsp milk
1 free-range egg, beaten

Directions
Mix flour, icing sugar, cocoa powder and salt together in a bowl. Mix in butter with fingertips until mixture resembles breadcrumbs. Stir in egg until the mixture comes together in clumps (you may need to a little cold water).
Knead the dough briefly until smooth, wrap in plastic wrap and leave to chill in refrigerator for one hour.
Preheat oven to 400F.
Mix mincemeat, clementine zest, and juice together in bowl.
Remove pastry from fridge, and roll out to thickness of 1/4 inch.
Using a 3 inch fluted cutter, stamp out 12 discs from the pastry and use them to line a 12-hole bun tin.
Fill each hole with two teaspoons of mincemeat mixture and brush edges with a little milk.
Using a 2 1/2 inch fluted cutter, cut out 12 circles and use them to top the mince pies, pressing the edges together with your fingertips.
Re-roll any remaining pastry and cut out snowflakes or star shapes to decorate top.
Brush top of each mince pie with beaten egg and gently place the decorations on top, then brush again with egg.
Bake in oven for 20-25 minutes, or until pastry is cooked through.

Sunday, July 18, 2021

ELSIE AT THE COUNTY FAIR: Magic Chocolate Ice Cream

Today is National Ice Cream Day, and Elsie the Cow has the perfect recipe to celebrate. A few days ago I posted a fun Borden's Elsie the Cow Ad from July 1941. Here's another of the Retro 'Story' Advertisements from the same summer (August 1941). This time Elsie's Magic Chocolate Ice Cream wins at the County Fair--judged the Smoothest and Creamiest Home-made Ice Cream. Happy Ice Cream Day and Ice Cream Month! Who doesn't love a no-churn ice cream?



Tuesday, July 13, 2021

ELSIE THE COW: History and Recipes: National Cow Day!

Today is National Cow Day, and my favorite cow is Borden's Elsie! 

History of Elsie the Cow: In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency in 1936 to help make the brand more friendly and approachable to the public. The company first started advertising in medical journals, which featured a variety of cartoon cows with several different names, including Mrs. Blossom, Bessie, Clara and Elsie. A typical ad showed a cow and calf talking in a milk barn.

In the 1930s, milk was not the drink we know today. Much that was sold in the U.S. during the early part of the century was disease-laden. In 1907, the Department of Agriculture revealed that dairy cows frequently carried tuberculosis and that unsanitary conditions on farms meant other illnesses were carried in the milk supply as well. Most milk was shipped to stores without any form of processing.

The Borden Company was in the forefront of change. They had purchased a dairy in New Jersey that was among the first to install equipment for pasteurization.  However, the world changed slowly when it came to perceiving that “processed” (pasteurized) milk was better than regular cow’s milk.

Chicago was the first city to require pasteurizing of milk (1908) but the first state-level mandate did not occur until 1947 when Michigan passed such a law.

This meant that in 1930s dairy processors like Borden had their work cut out for them to convince the public that their milk was more worthy—and safer—than the dairy cow on a family farm.

Borden ad man Stuart Peabody knew his first approach to selling Borden milk needed to be through the medical establishment. If doctors understood that pasteurized milk wouldn’t make people sick, they would start recommending it to their patients.

Peabody felt the ads needed to be light in tone.  His first ads were in the form of Letters to Mama: “Dear Mama, I’m so excited I can hardly chew! We girls are sending our milk to Borden’s now. Love Elsie.” These ads were accompanied by artist Walter Early’s illustration of a perky, friendly cow. (The Advertising Age Encyclopedia of Advertising credits Walter Early; the Borden site attributes David Reid with having created the image of Elsie.

As early illustrations show, Elsie had a kindly face, huge brown eyes, and wore a chain of daisies around her neck. She generally wore an apron, and whatever she was doing, she had her calves around her. Husband Elmer, later the face of Elmer’s Glue, took orders from her, repairing things around the house.

In 1938, Peabody expanded Elsie ads into some consumer publications, and he began buying radio time for her as well.  Elsie took off quickly. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow.

So in honor of National Cow Day, here's an August 8, 1941 Retro ad and recipe from Borden's Eagle Brand for Magic Chocolate Ice Cream. I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






Monday, June 7, 2021

MAGIC CHOCOLATE ICE CREAM: Retro Ad & Recipe for National Chocolate Ice Cream Day!

Today is National Chocolate Ice Cream Day. To celebrate, here's a great Borden's Elsie the Cow Recipe Ad from August 1941. I love these Retro 'Story' Advertisements, and I love Elsie the Cow! In this story Ad, Elsie's Magic Chocolate Ice Cream wins at the County Fair -- judged the Smoothest and Creamiest Home-made Ice Cream. This really is an easy recipe that doesn't require an ice-cream maker. Still great today, in case you have an "autmatic refrigerator"

Happy Chocolate Ice Cream Day!



Monday, April 5, 2021

CHOCOLATE CARAMEL POKE CAKE: National Caramel Day

I love Chocolate and Caramel and since today is National Caramel Day, here's an easy recipe for Chocolate Caramel Poke Cake adapted from my good friend Elsie the Cow!

There are all kinds of Poke Cake recipes, but basically a Poke Cake is a cake that's been poked with the bottom of a wooden spoon as soon as it's hot out of the oven. Then liquid--in this case caramel sauce--is poured over it, and the cake absorbs it in varying areas. Yum! This is a great Retro Recipe that you're going to love it!

Chocolate Caramel Poke Cake

Ingredients 
1 box chocolate cake mix (Duncan Hines)
1-14 oz. can of Eagle Brand Sweetened Condensed Milk
1-14 oz. jar of caramel topping (Rechiutti Caramel sauce)
Container of Cool Whip (or update this recipe with real whipped cream)
Bag of Toffee Bits or crumbled Heath Bars

Directions
Mix Eagle Brand sweetened condensed milk and caramel together (warm up, if you need to).
Prepare cake as instructed on box. Bake in rectangular pan.
Remove cake from oven when done and poke holes in top of cake (I use the bottom of a wooden spoon) and pour caramel mixture evenly over cake while cake is still hot.
Refrigerate for at least two hours.
Spread with Cool Whip (or whipped cream)
Sprinkle with Toffee Bits or crumbled Heath Bars.

Monday, May 18, 2020

MAGIC COOKIE BARS: Retro Ad & Recipe

I love old Retro Ads with recipes. Here's a great one from Borden's Eagle Brand for Magic Cookie Bars. These are great to make with the kids while you're Sheltered-in-Place. You can add chocolate chips, coconut, nuts, mini-marshmallows, M&Ms and/or whatever you have. Get creative! These are quick and easy.


Tuesday, May 12, 2020

DOUBLE CHOCOLATE NUTTY FUDGE: National Nutty Fudge Day

Today is Nutty Fudge Day. Fudge is a 'traditional' home-made chocolate candy. Here's a great Retro Recipe from Elsie the Cow for Double Chocolate Nutty Fudge. This is perfect to make while in Lockdown!


Double Chocolate Nutty Fudge

Ingredients
2 cups (12 oz.) semi-sweet chocolate chips
1 (11 1/2 oz.) package milk chocolate chips
1 (14 oz.) can Eagle Brand Sweetened Condensed Milk (not evaporated milk)
2 Tbsp cream or milk
2 tsp vanilla extract
1 cup chopped walnuts

Directions
In saucepan, over low heat, melt semi-sweet chocolate chips with 2/3 cup Eagle Brand, 1 Tbsp cream and 1 tsp vanilla. Remove from heat; stir in 1/2 cup walnuts. Spread evenly into foil-lined 9-inch square pan.
In another saucepan, over low heat, melt milk chocolate chips with remaining Eagle Brand, 1 Tbsp cream and 1 tsp vanilla. Remove from heat; stir in remaining walnuts. Spread over fudge in pan.
Chill 2 hours, or until firm.
Turn fudge onto cutting board; peel off foil and cut into squares.
Store loosely covered at room temperature.

Tuesday, April 28, 2020

NO-CHURN CHOCOLATE ICE CREAM: Retro 1941 Recipe that still works Today!

Want to make Chocolate Ice Cream while you're Sheltered-in-Place? Don't have an ice cream maker. Here's a Retro Advertisement with recipe from Borden's Eagle Brand from August 8, 1941 for Magic Chocolate Ice Cream. I love Elsie the Cow, and luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good." No need for an ice cream machine.






Friday, June 7, 2019

MAGIC CHOCOLATE ICE CREAM: Retro Ad & Recipe for National Chocolate Ice Cream Day

Today is National Chocolate Ice Cream Day, so here's a great ad to help you celelbrate! This is a Borden's Elsie the Cow Ad from August 1941. I love these Retro 'Story' Advertisements, and I love Elsie the Cow! In this story Ad, Elsie's Magic Chocolate Ice Cream wins at the County Fair--judged the Smoothest and Creamiest Home-made Ice Cream. This really is an easy recipe that doesn't require an ice-cream maker.

Happy Chocolate Ice Cream Day!



Friday, April 5, 2019

CHOCOLATE CARAMEL POKE CAKE: National Caramel Day

I love Chocolate and Caramel and since today is National Caramel Day, here's an easy recipe for Chocolate Caramel Poke Cake adapted from my good friend Elsie the Cow!

There are all kinds of Poke Cake recipes, but basically a Poke Cake is a cake that's been poked with the bottom of a wooden spoon as soon as it's hot out of the oven. Then liquid--in this case caramel sauce--is poured over it, and the cake absorbs it in varying areas. Yum! O.K. this is a real retro recipe, but if you make it, you're going to love it!

Chocolate Caramel Poke Cake

Ingredients 
1 box chocolate cake mix (Duncan Hines)
1-14 oz. can of Eagle Brand Sweetened Condensed Milk
1-14 oz. jar of caramel topping (Rechiutti Caramel sauce)
Container of Cool Whip  (or update this recipe with real whipped cream)
Bag of Toffee Bits or crumbled Heath Bars

Directions
Mix Eagle Brand sweetened condensed milk and caramel together (warm up, if you need to).
Prepare cake as instructed on box. Bake in rectangular pan.
Remove cake from oven when done and poke holes in top of cake (I use the bottom of a wooden spoon) and pour caramel mixture evenly over cake while cake is still hot.
Refrigerate for at least two hours.
Spread with Cool Whip (or whipped cream)
Sprinkle with Toffee Bits or crumbled Heath Bars.