CHOCOROONS: Retro Ad with Recipe

I came across this recipe from 1964 recently and knew I had to share. I love Retro Ads with Recipes. This recipe for Chocoroons was the Pillsbury Bake-off prize winner from Mrs. Oscar Carlson of Elm Creek, NE. Notice it's a very old ad and contest since we don't have Mrs Carlson's first name, but that of her husband. Hmmm... Nevertheless it's a good recipe. Scroll down for Ad with Recipe.

A few notes:

1. Instead of Nestle's Quick Chocolate Mix, use your favorite cocoa (not too dark)

2. Sadly you can't enter the 16th Bake-off where you could win $25,000 (longtime passed)

From the Pillsbury website: HOW THE BAKE-OFF® CONTEST BEGAN

Before there was “Top Chef,” before there was “Cupcake Wars” or “Hell’s Kitchen,” there was the Pillsbury Bake-Off® Contest. The legendary baking competition was introduced in 1949 in honor of Pillsbury’s 80th birthday and as an effort to promote Pillsbury™ Best® flour. At the heart of the Bake-Off was the desire to create an opportunity for American homemakers to not only share their beloved recipes, but to also share the stories that go along with them.

Originally called the “Grand National Recipe and Baking Contest,” 1949’s inaugural Bake-Off received thousands of entries from across the country. As we mentioned, Pillsbury Best flour was a required ingredient in all recipe submissions and there were six categories that participants could enter: breads, cakes, pies, cookies, entrees and desserts. If participants submitted a seal from the Pillsbury Best flour they used in the recipe, their prize money could be doubled.

A panel of Pillsbury home economists eventually narrowed the entries down to 100 finalists. Each finalist was invited to the live competition at the Waldorf-Astoria hotel in New York City to make their recipe in hopes of winning the $25,000 grand prize.

And the guest of honor at the very first Bake-Off? None other than First Lady Eleanor Roosevelt, who was personally invited by Philip W. Pillsbury to attend the event and assist in awarding prizes.