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Showing posts with label crisco. Show all posts
Showing posts with label crisco. Show all posts

Saturday, February 8, 2025

SWEET STORY CAKE FOR VALENTINE'S DAY: Vintage Ad with Recipe

Here's a great 1948 Vintage Spry Ad for a "Sweet Story Cake" It's perfect for Valentine's Day! "Every Cake Rates a Kiss"   FYI: Spry was similar to Crisco.

SWEET STORY CAKE

Here's the original recipe on the Ad

Ingredients
  • For Cake:
  • 2½ cups sifted cake flour
  • 1½ cups of sugar
  • 3½ teaspoons baking powder
  • 1 teaspoon salt
  • ½ cup shortening
  • ¾ cup milk
  • ¼ cup maraschino cherry juice
  • 1 teaspoon vanilla
  • 2 teaspoons almond extract
  • 4 egg whites, unbeaten
  • 18 maraschino cherries, well drained and finely chopped
  • ½ cup walnuts or pecans, finely chopped

  • For Frosting: (I doubled this)
  • 2 Tablespoons shortening
  • 2 Tablespoons butter
  • 1 teaspoon vanilla
  • ½ teaspoon almond extract
  • ½ teaspoon salt
  • 4 cups sifted confectioner's sugar
  • 9 Tablespoons scalded cream
  • Red or pink food coloring
Directions

For Cake:
  1. Sift flour, sugar, baking powder and salt into mixing bowl. Drop in shortening. Combine milk and maraschino cherry juice and add ¾ cup of this liquid. Add flavoring extracts and mix with mixer on low for 2 minutes (100 strokes by hand).
  2. Add remaining liquid and egg whites and beat for another 2 minutes. Fold in cherries and nuts. Bake in two 9-inch pans or two heart-shaped pans at 375 degrees for 20 to 25 minutes. (If you pour all the batter in one pan, bake at 350 degrees for 45-50 minutes)
  3. When cool, cut layers with heart shaped pattern, if you didn't use a heart-shaped pan. Spread with frosting, and outline a short Valentine's message with a toothpick and fill in letters and outline of cake with sugar pearls. 
  4. For Frosting:
  5. Combine shortening, butter, flavorings and salt and blend well. Beat in ½ cup sugar. Add hot cream alternating with remaining sugar, beating well after each addition. Add only enough cream to make a nice spreading consistency. Add a few drops of red or pink food coloring to tint frosting a delicate pink before spreading on cake.

Wednesday, June 8, 2022

DAISY CAKE: Retro Ad with Recipe

My high school had a graduation custom: The Daisy Chain. In Sophomore year, a group of girls (yes, not the boys) would go into the surrounding countryside and pick wild daisies and make a daisy chain. In Junior year, the girls, wearing white dresses, would carry the chain at the commencement procession. I'm not sure exactly how 'daisy chain' girls were chosen, probably based on leadership, grades, and activities. I don't think we thought about it, but it was an honor.

Since it's June, and there are a lot of graduations, this Retro Ad with Recipe for Daisy Cake reminded me of the Daisy Chain tradition. This recipe is for a Crisco Daisy Cake. Crisco was a staple in our household. Not so much in mine now, but I do have it in the pantry. I would replace the almond/gumdrop daisies with real daisies (at the last minute when you're serving) or make sugar daisies. The cake is really good, so I wouldn't downgrade it with the daisies in the recipe, unless you want to go retro! Of course, you can always use your favorite recipe for thick chocolate icing!

DAISY CAKE



Friday, December 3, 2021

CRISCO CHRISTMAS CAKE: Retro Advertisement with recipe

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog. Here's a Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' ad for a Crisco Chocolate Cake. Everything in the Ad is pretty much the same, except the color and frosting. Very Retro Advertising.





RECIPE FOR CHOCOLATE CRISCO CAKE

STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.

Thursday, December 10, 2020

CHRISTMAS CRISCO CAKE: Two Retro Ads with Recipes

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog. Here's a Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' Retro Advertisemnt for a Crisco Chocolate Cake. Everything in the Ad is pretty much the same, except the color and frosting. Very Retro Advertising.





RECIPE FOR CHOCOLATE CRISCO CAKE

STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.

Thursday, December 19, 2019

CHRISTMAS CRISCO CAKE: Retro Ads & Recipe for Chocolate Cake

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog. Here's a Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' ad for a Crisco Chocolate Cake. Everything in the Ad is pretty much the same, except the color and frosting. Very Retro Advertising.





RECIPE FOR CHOCOLATE CRISCO CAKE

STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.

Thursday, November 21, 2019

CHOCOLATE GINGERBREAD CAKE: National Gingerbread Day

According to The Nibble today is National Gingerbread Day, but June 5 is also designated as National Gingerbread Day. I think today is more in keeping with Gingerbread Day. (Just an FYI, December 12 is Gingerbread House Day). I associate Gingerbread with Thanksgiving, Christmas, and the Fall/Winter season in general. That being said, I hate to miss posting a Chocolate Holiday Recipe, so I know you'll like this Vintage recipe for "Chocolate Gingerbread" from this 1919 Crisco Advertisement.

I grew up with Crisco, and I still use it in many recipes. Crisco was introduced by Procter & Gamble in 1911 to provide an economical alternative to animal fats and butter. Crisco was the first solidified shortening product made entirely of vegetable oil. This was the result of hydrogenation, a new process that produced shortening that would stay in solid form year-round, regardless of temperature.

I love that the Crisco Cookbook in this Advertisement was only 25 cents (or 10 cents in stamps)! Check out this recipe for Chocolate Gingerbread Cake. Gingerbread season is almost upon us. Get Baking!



Sunday, August 4, 2019

ULTIMATE CHOCOLATE CHIP COOKIES: Retro Crisco Ad & Recipe

Today is National Chocolate Chip Cookie Day! One can never have too many chocolate chip cookie recipes! Following is a Retro Ad & Recipe for Crisco Ultimate Chocolate Chip Cookies!

I grew up with Crisco used as a shortening alternative in baking. I always wondered about this white goopy stuff. As a girl, I made many pie crusts with Crisco. Butter was always my choice, and lard was not an alternative in my mother's house. Actually all these shortenings make great pie crusts.. just different.

According to Wikipedia, Crisco is a brand of shortening produced by the J. M. Smucker Co. popular in the United States. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil. While the term Crisco is commonly used as a synonym for all shortening, Procter and Gamble markets olive, cooking, and baking oil and a cooking spray under that trademark.

Over the years, there were lots of Crisco pamphlets and cookbooks distributed as marketing incentives. So, I thought I'd post this retro recipe for "Ultimate Chocolate Chip Cookies" from Crisco. The recipe calls for "Butter Flavor Crisco all-vegetable shortening." Personally I would substitute real butter for Crisco in this recipe. Crisco does have its uses, but not necessarily in chocolate chip cookies. However, if you keep kosher, you might want to try this recipe. Disclaimer: I have not made these cookies; I just love retro ads and cookbooks and wanted to share.

CRISCO ULTIMATE CHOCOLATE CHIP COOKIES

3/4 cup Butter Flavor Crisco all-vegetable shortening
1-1/4 cups firmly packed light brown sugar
2 tablespoons milk
1 tablespoon vanilla
1 egg
1-3/4 cups all-purpose flour
1 teaspoon salt
3/4 teaspoon baking soda
1 cup semi-sweet chocolate chips
1 cup coarsely chopped pecans (optional)*

*If nuts are omitted, add an additional 1/2 cup chocolate chips.

Heat oven to 375°F. Place sheets of foil on countertop for cooling cookies.
Combine shortening, brown sugar, milk, and vanilla in large bowl. Beat at medium speed of electric mixer until well blended. Beat egg into creamed mixture.
Combine flour, salt, and baking soda. Mix into creamed mixture just until blended. Stir in chocolate chips and pecan pieces.
Drop rounded tablespoonfuls of dough 3 inches apart onto ungreased baking sheet.
Bake one baking sheet at a time at 375°F for 8 to 10 minutes for chewy cookies, or 11 to 13 minutes for crisp cookies. DO NOT OVERBAKE. Cool 2 minutes on baking sheet. Remove cookies to foil to cool completely.

Makes about 3 dozen cookies.

Saturday, March 16, 2019

LUCKY CLOVER CAKE: Retro Ad & Recipe for St Patrick's Day

"No Luck Needed to bake this Lucky Clover Cake." I just love Retro Ads with Recipes, and this 1950 Crisco Ad for Lucky Clover Cake is just perfect for St Patrick's Day.


Lucky Clover Cake 
(Makes two 9-inch layers)

Follow directions carefully, be sure to use Crisco, and we promise you a lighter, richer, moister, more tender cake. The Crisco Quick Method cake recipe is different – that’s why it’s easy and sure-fire! 

All measurements level.

Measure into bowl:
 2 cups sifted cake flour
2 cups sugar
3/4 cup milk
1 teaspoon salt
3 squares melted chocolate
1/2 cup Crisco

Mix thoroughly by hand or mixer (medium speed) for 2 minutes. Stir in: 1/2 teaspoon baking powder 1-1/2 tsps baking soda Add: 1/2 cup milk, 3 eggs, 1 teaspoon vanilla Mix thoroughly by hand or mixer (medium speed) for 2 minutes. Pour into two deep 9-inch layer pans (1 1/2″ deep) which have been rubbed with Crisco and lined with heavy waxed paper. (For smaller pans, fill half full, bake cupcakes with remaining batter.) Bake in moderate oven (350 F) for about 40 mins. Cool cake in pan on rack 15 mins before removing. Loosen edges from pan with spatula. Place rack over cake and pan, invert together. Cool and frost with

FLUFFY ICING 

1-1/2 cups sugar
1/8 tsp cream of tartar
1/3 cup water
2 egg whites, unbeaten

Place all ingredients in top of double boiler. Set the top of the double boiler into the bottom which contains boiling water. Cook, beating constantly with an egg beater until the icing stands in peaks (about 7 mins). To about 1/4 of the icing, add a few drops of green coloring to tint to the desired shade, and about 2 drops of peppermint flavoring. Spread between layers. Cover top and sides of cake with white icing. Arrange green Jordan almonds in clover designs on top of cake.

Saturday, November 25, 2017

CRISCO MARBLE CAKE: Retro Ad & Recipe for National Cake Day!

I know you'll like this Retro Recipe for Crisco's Marble Cake.
"Now easier than ever to bake.. this lighter, richer Crisco Cake"


I grew up with Crisco, and I still use it in many recipes. Crisco was introduced by Procter & Gamble in 1911 to provide an economical alternative to animal fats and butter. Crisco was the first solidified shortening product made entirely of vegetable oil. This was the result of hydrogenation, a new process that produced shortening that would stay in solid form year-round, regardless of temperature.

Thursday, March 9, 2017

Chocolate Chip Cookie Week: Retro Ad & Recipe

This week is Chocolate Chip Cookie Week, and you can never have too many chocolate chip cookie recipes. To celebrate, here's a Crisco Chocolate Chip Cookie Recipe from the 1990s.  (Yes, the 90s are Retro!) I will admit, though, that I would use butter in my recipe! Sorry, Crisco, I love you in pie crusts and other baked goods, but not in my cookies. I do really like your Advertisement, though! Don't you feel you could 'almost take a bite out of this recipe'!

1990s Crisco Chocolate Chip Cookies

Ingredients
3/4 cup Butter Flavor Crisco (I use butter)
1-1/4 cups firmly packed brown sugar
2 Tbsp milk
1 Tbsp vanilla
1 egg
1-3/4 cups all-purpose flour
1 tsp salt
3/4 tsp baking soda
1 cup semi-sweet chocolate chocolate chips
1 cup pecan pieces

Directions
Heat oven 375˚F.
Cream Butter Flavor Crisco, brown sugar, milk, and vanilla in large bowl. Blend in egg.
Combine flour, salt and baking soda.
Add to creamed mixture, gradually.
Stir in chocolate chips and nuts.
Drop rounded tablespoons (about 2 measuring tablespoons) of dough 3 inches apart on ungreased baking sheet.
Bake at 375˚F. 8 to 10 minutes for chewy cookies, 11 to 13 minutes for crisp cookies.
Cool on baking sheet 2 minutes. Remove to cooling rack.
Makes 3 dozen 3-inch cookies

Wednesday, February 24, 2016

Crisco Ultimate Chocolate Chip Cookies

I grew up using Crisco as shortening in baking. I've posted about this white goopy stuff which is a pure vegetable shortening. As a girl, I made lots of pie crusts with Crisco. Butter was always my choice, and lard was not an alternative in my childhood home. Actually all these shortenings make great pie crusts.. just different.

According to Wikipedia, Crisco is a brand of shortening produced by the J. M. Smucker Co. popular in the United States. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil. While the term Crisco is commonly used as a synonym for all shortening, Procter and Gamble markets olive, cooking, and baking oil and a cooking spray under that trademark.

Over the years, there were lots of Crisco pamphlets and cookbooks distributed as marketing incentives. So, today I'm posting this retro recipe for "Ultimate Chocolate Chip Cookies" from Crisco. The recipe calls for "Butter Flavor Crisco all-vegetable shortening." Of course you can always substitute real butter.

CRISCO ULTIMATE CHOCOLATE CHIP COOKIES

Ingredients
3/4 cup Butter Flavor Crisco all-vegetable shortening
1-1/4 cups firmly packed light brown sugar
2 Tbsp milk
1 Tbsp vanilla
1 egg
1-3/4 cups all-purpose flour
1 tsp salt
3/4 tsp baking soda
1 cup semi-sweet chocolate chips
1 cup coarsely chopped pecans (optional)*

*If nuts are omitted, add an additional 1/4 cup chocolate chips.

Directions
Heat oven to 375°F. Place sheets of foil on counter top for cooling cookies.
Combine shortening, brown sugar, milk, and vanilla in large bowl. Beat at medium speed of electric mixer until well blended. Beat egg into creamed mixture.
Combine flour, salt, and baking soda. Mix into creamed mixture just until blended. Stir in chocolate chips and pecan pieces.
Drop rounded tablespoonfuls of dough 3 inches apart onto ungreased baking sheet.
Bake one baking sheet at a time at 375°F for 8 to 10 minutes for chewy cookies, or 11 to 13 minutes for crisp cookies. DO NOT OVERBAKE. Cool 2 minutes on baking sheet. Remove cookies to foil to cool completely.

Makes about 3 dozen cookies.

Thursday, December 24, 2015

Crisco Christmas Cake: Retro Ads & Recipe

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog. Here's a Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' ad for a Crisco Chocolate Cake. Everything in the Ad is pretty much the same, except the color and frosting. Very retro advertising.





RECIPE FOR CHOCOLATE CRISCO CAKE

STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.

Monday, November 9, 2015

Crisco Chocolate Marble Cake: Retro Ad & Recipe

I know you'll like this Retro Recipe for Crisco's Marble Cake.
"Now easier than ever to bake.. this lighter, richer Crisco Cake"


I grew up with Crisco, and I still use it in many recipes. Crisco was introduced by Procter & Gamble in 1911 to provide an economical alternative to animal fats and butter. Crisco was the first solidified shortening product made entirely of vegetable oil. This was the result of hydrogenation, a new process that produced shortening that would stay in solid form year-round, regardless of temperature.

Friday, January 23, 2015

Sunday, December 28, 2014

The Perfect Pie Crust and the History of Crisco

I usually make a butter or chocolate cookie pie crust, but it really depends on the pie. I grew up with Crisco, and using Crisco really does make a very flaky pie crust. "Nothing's tastier 'cause nothing's flakier." The early Crisco ads said, "Crisco Pies are digestible."

The Crisco website has instructions for all kinds of great flaky pie crusts. Depending on the type of pie you're making, you'll want to have the best type of pie crust. Be sure and scroll down for information on the Perfect Pie Crust!

What is Crisco?

Since its introduction in 1911, Crisco® has revolutionized the way food is prepared and the way it tastes. From being the first shortening product made entirely of vegetable oil to creating the first cooking oil that was promoted for its light taste, Crisco has been making life in the kitchen more delicious for years.

Crisco brings to mind homemade, down-home, and traditional meals. It is recognized, comfortable, and trusted across generations, yet it is simple and unadorned. It brings about a certain pride in meal creation and attainable excellence in cooking.

More recent innovations include Canola, Corn, and Natural Blend oils; Crisco Sticks for baking ease; and alcohol-free No-Stick Cooking Sprays. We're proud of our past and look forward to remaining a key ingredient in kitchens everywhere.

Crisco brings variety: from baking to grilling; from American to Asian; from simple salads to a complete home-cooked dinner; from scratch baking to a convenient shortcut. Crisco is also a versatile ingredient that adapts to your cooking style.

Crisco Pie Crusts

SINGLE CRUST
1 1/3 cups Pillsbury BEST® All Purpose Flour
1/2 teaspoon salt
1/2 stick well-chilled Crisco® Baking Sticks All-Vegetable Shortening
OR 1/2 cup well-chilled Crisco® All-Vegetable Shortening
3 to 6 tablespoons ice cold water

DOUBLE CRUST
2 cups Pillsbury BEST® All Purpose Flour
1 teaspoon salt
3/4 stick well-chilled Crisco® Baking Sticks All-Vegetable Shortening
OR 3/4 cup well-chilled Crisco® All-Vegetable Shortening
4 to 8 tablespoons ice cold water

DEEP DISH DOUBLE CRUST
2 2/3 cups Pillsbury BEST® All Purpose Flour
1 teaspoon salt
1 stick well-chilled Crisco® Baking Sticks All-Vegetable Shortening
OR 1 cup well-chilled Crisco® All-Vegetable Shortening
 6 to 10 tablespoons ice cold water

PREPARATION DIRECTIONS:

1. BLEND flour and salt in medium mixing bowl.
2. CUT chilled shortening into 1/2-inch cubes. Cut in chilled shortening cubes into flour mixture, using a pastry blender, in an up and down chopping motion, until mixture resembles coarse crumbs with some small pea-sized pieces remaining.
3. SPRINKLE half the maximum recommended amount of ice cold water over the flour mixture. Using a fork, stir and draw flour from bottom of bowl to the top, distributing moisture evenly into flour. Press chunks down to bottom of bowl with fork. Add more water by the tablespoon, until dough is moist enough to hold together when pressed together.
4. TIP Test dough for proper moistness by squeezing a marble-sized ball of dough in your hand. If it holds together firmly, do not add any additional water. If the dough crumbles, add more water by the tablespoonful, until dough is moist enough to form a smooth ball when pressed together.
5. SHAPE dough into a ball for single pie crust. Divide dough in two for double crust or double deep dish crust, one ball slightly larger than the other. Flatten ball(s) into 1/2-inch thick round disk(s).
6. TIP For ease in rolling, wrap dough in plastic wrap. Chill for 30 minutes or up to 2 days.
7. ROLL dough (larger ball of dough for double crust pie) from center outward with steady pressure on a lightly floured work surface (or between two sheets of wax or parchment paper) into a circle 2-inches wider than pie plate for the bottom crust. Transfer dough to pie plate by loosely rolling around rolling pin. Center the rolling pin over the pie plate, and then unroll, easing dough into pie plate.
8. For a SINGLE pie crust, trim edges of dough leaving a 3/4-inch overhang. Fold edge under. Flute dough as desired. Bake according to specific recipe directions.
9. For a DOUBLE pie crust, roll larger disk for bottom crust, trimming edges of dough even with outer edge of pie plate. Fill unbaked pie crust according to recipe directions. Roll out smaller dough disk. Transfer dough carefully onto filled pie. Trim edges of dough leaving a 3/4-inch overhang. Fold top edge under bottom crust. Press edges together to seal and flute as desired. Cut slits in top crust or prick with fork to vent steam. Bake according to specific recipe directions.
10. Two Methods for Pre-baking Pie Crusts (Cream Pies)
11. Pre-baking without weights: Thoroughly prick bottom and sides of unbaked pie dough with fork (50 times) to prevent it from blistering or rising. Bake crust in lower third of oven, at 425°F, 10-12 minutes or until edges and bottom are golden brown.
12. Pre-baking with weights: Thoroughly prick bottom and sides of unbaked pie dough with fork (50 times) to prevent it from blistering or rising. Chill or freeze for 30 minutes. Line pie dough snugly with foil or parchment paper. Fill with dried beans or pie weights. Bake at 375°F for 20 minutes. Remove foil and weights. Reduce oven to 350°F. Bake 5-10 minutes or until edges and bottom are golden brown.




Monday, December 23, 2013

Crisco Christmas Cake/Crisco Chocolate Cake: Retro Ads & Recipe

Crisco was standard in our pantry when I was growing up, and I've posted about Crisco several times on this blog, most recently with a Crisco Christmas Cookies ad from 1952. So with Christmas right around the corner, I thought I'd post this Retro Crisco Christmas Cake Ad --but since this is a chocolate blog, I'm also posting the 'same' ad for a Crisco Chocolate Cake. Everything's the same, except the color and frosting. Even the hand's the same in the ad. Why hire someone new to pose? This is straight out of Mad Men! LOL!





RECIPE FOR CHOCOLATE CRISCO CAKE

STEP 1 — Measure (all measurements level): 2 cups sifted cake flour, 1-2/3 cups sugar, 1/2 teaspoons baking powder, 1-1/2 teaspoons soda, 1 teaspoon salt. Add 1/2 cup Crisco, 3 squares melted chocolate, 2/3 cup milk. Mix thoroughly by hand (300 strokes) or by mixer (medium speed) for 2 minutes.

STEP 2 — Add 2/3 cup milk, 1 teaspoon vanilla, 3 eggs (2/3 cup). Mix thoroughly another 2 minutes. Pour batter into two 9″ layer pans (1-1/2″ deep) which have been “Criscoed” or lined with paper. (For smaller pans, fill half full, bake remaining batter in cup cakes.)

Bake in moderate oven 350°F. about 35-40 minutes.

Sunday, December 15, 2013

Crisco Christmas Cookies: Retro Ad & Recipes

I've mentioned the virtues and history of Crisco with a recipe for Retro Crisco Chocolate Chip Cookies. This unique product had a real impact on baking.

Being that it's the holiday season, I'm posting this fun Vintage Ad with recipes from December 1952 for several different holiday treats that use Crisco. Get Baking!


Sunday, June 9, 2013

Retro Daisy Cake Ad & Recipe

My high school had a graduation custom: The Daisy Chain. In sophomore year, a group of girls (yes, not the boys) would go into the surrounding countryside and pick wild daisies and make a daisy chain. In junior year, the girls, wearing white dresses, would carry the chain at the commencement procession. I'm not sure exactly how 'daisy chain' girls were chosen, probably based on leadership, grades and activities. I don't think we thought about it, but it was an honor.

Since it's June, and there are a lot of graduations, this Retro Ad & Recipe for Daisy Cake reminded me of the Daisy Chain tradition. This recipe is for a Crisco Daisy Cake.  Crisco was a staple in our household. Not so much in mine now, but I do have it in the pantry. I would replace the almond/gumdrop daisies with real daisies (at the last minute when you're serving) or make sugar daisies. The cake is really good, so I wouldn't downgrade it with the daisies in the recipe. Of course, you can always use your own recipe for thick chocolate icing!

DAISY CAKE



Tuesday, April 16, 2013

Crisco Chocolate Marble Cake: Retro Ad & Recipe

I know you'll like this Retro Recipe for Crisco's Marble Cake.
"Now easier than ever to bake.. this lighter, richer Crisco Cake"


I grew up with Crisco, and I still use it in many recipes. Crisco was introduced by Procter & Gamble in 1911 to provide an economical alternative to animal fats and butter. Crisco was the first solidified shortening product made entirely of vegetable oil. This was the result of hydrogenation, a new process that produced shortening that would stay in solid form year-round, regardless of temperature.