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Showing posts with label Story Ad. Show all posts
Showing posts with label Story Ad. Show all posts

Monday, July 12, 2021

CHOCOLATE ALMOND CREAM ROLL: 'Recipe for getting yourself talked about this summer'- Retro Recipe/Story Ad!

Summer is here, so I thought I'd take you back to another summertime with a Retro Baker's Chocolate Ad. My parents bought a new house in suburbia in the late 50s. Since neither of my parents grew up with air conditioning, they didn't choose that option from the builder upgrades. What were they thinking? Philadelphia? In the summer? My grandmother lived with us, so there was always a hot oven going since she loved to bake. Needless to say, a few years down the road, my parents added air conditioning. Thank goodness. O.K. I know it's a #firstworldproblem, but still.

So here's a great "Recipe for Getting Yourself Talked About this Summer." Gotta love the Baker's Chocolate Story/Recipe Ads. This really is a great recipe for Chocolate Almond Cream Roll (with a variation for Chocolate Tier Cake). Want to bring it into 2021? Just substitute your favorite dark chocolate and cut down a bit on the sugar.


CHOCOLATE ALMOND CREAM ROLL


Sunday, May 10, 2020

VINTAGE MOTHER'S DAY STORY AD with Recipe for Golden Cream Chocolate Cake

For Mother's Day I'm posting a Vintage Ad that references mothers. I love these Vintage Ads and recipes from Baker's Chocolate that "Tell a Story." These Ads appeared in Life Magazine, and some of them are so amusing, especially this Ad from February 7, 1938 (and again on June 5, 1939) for Paula's Golden Cream Chocolate Cake. What a period piece! I mean really...just read the headline, "Paula Gives Mother-in-Law Her Come-Uppance." And don't you just love the word "Flibbertigibbet." Good thing Paula had a mind and talent of her own. And what a saint she was for not lauding her baking skills over her mother-in-law. Such modesty. Oh puh..lease. I feel like writing 'the rest of the story.'

At first meeting, Paula's mother-in-law thought Paula couldn't boil water. She was proved wrong when Paula baked a lovely Golden Cream Chocolate Cake. These 'story ads' say a lot about the times! Of course Paula couldn't have done it without Baker's Chocolate and her own Mother's teachings!

This recipe really is delicious. The cake is a "cross between a Fudge Cake and Boston Cream Pie." A perfect posting (and baking!) for Mother's Day!