Chocolate Dream Pie: Retro Ad & Recipe

I love Retro Ads with Recipes, and here's another one for this blog from Jell-O for Chocolate Dream Pie. O.K. I probably wouldn't actually make this with Jell-O pudding Dream Pie..but it's such a cool ad. Definitely from a time gone-by. ? 

"Chocolate Dream Pie, as simple as A-B-C"

P is for Pudding: Retro Pudding Ads & Recipes

Today is National Chocolate Pudding Day, and yes, you can make your own pudding from scratch. I usually do. But it's amazing the revolution that powdered chocolate pudding made on the American food landscape. 

According to Jell-O history, chocolate was introduced into the Jell-O family early on but discontinued in 1927. In 1936, chocolate returned to the Jell-O lineup, this time as an instant pudding made with milk. Just an FYI, today there are several Jell-o chocolate pudding flavors including Devil's Food, Double Chocolate, Chocolate Fudge and Oreo Cookies 'n Creme.

Jell-O Pudding in the 30s, 40s, 50s and 60s jumped on the advertising bandwagon of this easy yet versatile dessert. I was especially taken by the Jell-O Chocolate Pudding Ad campaign in 1967-68. So for your pleasure on this yummy holiday, I give you the Jell-O "Now, pudding is..." Each advertisement includes a recipe, too. Advertisements appeared in Life Magazine.

Now, pudding is cheesecake: May 26, 1967

Now, pudding is pop: June 23, 1967

Now, pudding is napoleons: April 28, 1967
 

Now, pudding is torte: September 15, 1967

Now, pudding is eclairs: January 19, 1968

Now, pudding is fudge: March 8, 1968

Now, pudding is Boston Cream Pie: March 29, 1968

Now, pudding is brownies: October 11, 1968

Now, pudding is Bavarian: July 12, 1968

Thanksgiving Weekend: Retro Ad & Recipes

I have posted several Retro Baker's Ads from Life Magazine from 1936-1941. They're usually one or two page spreads that 'tell' a story. I just had to post this one from November 22, 1937.  Life Magazine was the most popular magazine in the U.S. at the time, with a huge readership, so these ads were well placed for the homemaker. This one for Chocolate Souffles and Between-Meal Snacks is perfect for the Thanksgiving Weekend!

National Chocolate Pudding Day! Retro Ads & Recipes 1960s campaign!

Today is National Chocolate Pudding Day, and I just had to post these Retro Ads & Recipes from Jell-O Pudding. This was such a cool ad campaign. Of course, you can make your own pudding from scratch. I usually do. But it's amazing what an impact powdered chocolate pudding made on the American food landscape. 

According to Jell-O history, chocolate pudding was introduced into the Jell-O family early on but discontinued in 1927. In 1936, chocolate returned to the Jell-O lineup, this time as an instant pudding made with milk. Just an FYI, today there are several Jell-o chocolate pudding flavors including Devil's Food, Double Chocolate, Chocolate Fudge and Oreo Cookies 'n Creme.

Jell-O Pudding in the 30s, 40s, 50s and 60s jumped on the advertising bandwagon of this easy yet versatile dessert. I was especially taken by the Jell-O Chocolate Pudding Ad campaign of the 60s. Do you think Don Draper had the account?

So for your pleasure on this yummy holiday, I give you the Jell-O "Now, pudding is..." Each advertisement includes a recipe, too. Advertisements appeared in Life Magazine. If you can't read the recipes, click on the photo. If you still can't read them, post a comment, and I'll post the recipe!

Happy Chocolate Pudding Day!

Now, pudding is cheesecake: May 26, 1967

Now, pudding is pop: June 23, 1967

Now, pudding is napoleons: April 28, 1967
 

Now, pudding is torte: September 15, 1967

Now, pudding is eclairs: January 19, 1968

Now, pudding is fudge: March 8, 1968

Now, pudding is Boston Cream Pie: March 29, 1968

Now, pudding is brownies: October 11, 1968

Now, pudding is Bavarian: July 12, 1968

Mother's Day: Baker's Vintage Ad & Recipe for Golden Cream Chocolate Cake

As Mother's Day approaches I thought I'd start posting some special Vintage Ads that reference mothers. I love the Vintage Ads and recipes from Baker's Chocolate that "Tell a Story." They appeared in Life Magazine from 1937-1938. Some of them are so amusing, especially this Ad from February 7, 1938 (and again on June 5, 1939) for Paula's Golden Cream Chocolate Cake. What a period piece! I mean really...just read the headline, "Paula Gives Mother-in-Law Her Come-Uppance." And don't you just love the word "Flibbertigibbet." Good thing Paula had a mind and talent of her own. And what a saint she was not lauding her baking skills over her mother-in-law. Such modesty. Oh puh..lease. I feel like writing 'the rest of the story.' At first meeting, Paula's mother-in-law thought Paula couldn't boil water.. She was proved wrong when Paula baked a lovely Golden Cream Chocolate Cake. These 'story ads' say a lot about the times! Of course Paula couldn't have done it without Baker's Chocolate and her own Mother's teachings!

This recipe really is delicious. The cake is a "cross between a Fudge Cake and Boston Cream Pie." A perfect posting (and baking!) for Mother's Day!

Retro Hellmann's Chocolate Mayonnaise Cake

I just love Retro Ads and recipes! So much fun. Here's an ad for Hellmann's Chocolate Mayonnaise Cake (and variations/scroll down).

HELLMANN'S CHOCOLATE CAKE

Ingredients
1 box (18 oz.) chocolate cake mix
1 cup Hellmann's® or Best Foods® Real Mayonnaise
1 cup water
3 eggs
1 tsp ground cinnamon (optional)

Directions
Preheat oven to 350°. Grease and lightly flour two 9-inch round cake pans*; set aside.
Beat cake mix, Hellmann's® or Best Foods® Real Mayonnaise, water, eggs and cinnamon 30 seconds in large bowl with electric mixer on low speed. Beat on medium speed, scraping sides occasionally, 2 minutes.
Pour batter into prepared pans.
Bake 30 minutes or until toothpick inserted in centers comes out clean.
Cool 10 minutes on wire rack; remove from pans and cool completely.
Sprinkle with confectioners sugar or fill and frost.

*Or, prepare cake mix as above in 13 x 9-inch baking pan and bake 40 minutes or until toothpick inserted in center comes out clean.

VARIATIONS: For A PECAN COCONUT TOPPED CAKE...combine 1 cup flaked coconut, 2/3 cup firmly packed brown sugar and 1/2 cup chopped pecans, then sprinkle over cake batter in 13 x 9-inch baking pan. Bake 1 hour or until toothpick inserted in center comes out clean.

For A BLACK FOREST CHOCOLATE CAKE...do not flour baking pan. Evenly spread 2 cans (21 oz. ea.) cherry pie filling over bottom of 13 x 9-inch baking pan, top with prepared cake batter and bake 1 hour or until toothpick inserted in center comes out clean. Cool completely, then turn upside down onto serving platter.

For A DECADENT CHOCOLATE LAVA CAKE...combine 2 packages (3.4 ounces each) instant pudding, 2 cups water, 2 cups milk and 1/3 cup sugar until blended, then pour over cake batter in 13 x 9-inch baking pan. Bake 1 hour or until toothpick inserted along edge comes out clean and serve warm.