Mother's Day: Baker's Vintage Ad & Recipe for Golden Cream Chocolate Cake

As Mother's Day approaches I thought I'd start posting some special Vintage Ads that reference mothers. I love the Vintage Ads and recipes from Baker's Chocolate that "Tell a Story." They appeared in Life Magazine from 1937-1938. Some of them are so amusing, especially this Ad from February 7, 1938 (and again on June 5, 1939) for Paula's Golden Cream Chocolate Cake. What a period piece! I mean really...just read the headline, "Paula Gives Mother-in-Law Her Come-Uppance." And don't you just love the word "Flibbertigibbet." Good thing Paula had a mind and talent of her own. And what a saint she was not lauding her baking skills over her mother-in-law. Such modesty. Oh puh..lease. I feel like writing 'the rest of the story.' At first meeting, Paula's mother-in-law thought Paula couldn't boil water.. She was proved wrong when Paula baked a lovely Golden Cream Chocolate Cake. These 'story ads' say a lot about the times! Of course Paula couldn't have done it without Baker's Chocolate and her own Mother's teachings!

This recipe really is delicious. The cake is a "cross between a Fudge Cake and Boston Cream Pie." A perfect posting (and baking!) for Mother's Day!

Thanksgiving Weekend: Baker's Vintage 1937 Ad & Recipes

I have posted several Baker's Ads from Life Magazine from 1936-1941. They're usually one or two page spreads that 'tell' a story. I just had to post this one from November 22, 1937.  Life Magazine was the most popular magazine in the U.S. at the time, with a huge readership, so these ads were well placed for the homemaker. This one for Chocolate Souffles and Between-Meal Snacks is perfect for Thanksgiving Weekend!