Thursday, November 10, 2022
1943 NESTLE AD WITH RECIPE FOR TOLLHOUSE COOKIES: Veterans Day
This Vintage Nestle Ad for Toll House Cookies in Good Housekeeping 1943 seems appropriate for Veterans Day. Toll House Cookies: "Make up a batch of those golden-brown, crunchy Toll House Cookie and send to that soldier boy of yours.' These are still terrific cookies for the Veteran in your life, as well as our men and women still in in service. Recipe below.
I've been reading your Chocolate blog on and off for some time and it is on my blogroll. This particular post caught my eye because I have an interest in WWII and the "home front" and I love reading vintage ads. I am far from an expert, but I believe that by 1943, white sugar was being rationed in the U.S and was hard to get. Also, chocolate was in short supply. I wonder if the recipe you published would have been the one Nestle would have been promoting in 1943 but I can't seem to find that info online. I may research further. I've found wartime recipes using maple syrup and/or honey instead of white sugar, but not tollhouse recipes. So thank you for this research project! It's been fun.
ReplyDeleteHi, Alana, I found this info, too, from the Henry Ford Museum.
ReplyDeletehttps://www.thehenryford.org/collections-and-research/digital-collections/artifact/496552/