ULTIMATE CHOCOLATE CHIP COOKIES: Retro Crisco Ad & Recipe

Today is National Chocolate Chip Cookie Day! One can never have too many chocolate chip cookie recipes! Following is a Retro Ad & Recipe for Crisco Ultimate Chocolate Chip Cookies!

I grew up with Crisco used as a shortening alternative in baking. I always wondered about this white goopy stuff. As a girl, I made many pie crusts with Crisco. Butter was always my choice, and lard was not an alternative in my mother's house. Actually all these shortenings make great pie crusts.. just different.

According to Wikipedia, Crisco is a brand of shortening produced by the J. M. Smucker Co. popular in the United States. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil. While the term Crisco is commonly used as a synonym for all shortening, Procter and Gamble markets olive, cooking, and baking oil and a cooking spray under that trademark.

Over the years, there were lots of Crisco pamphlets and cookbooks distributed as marketing incentives. So, I thought I'd post this retro recipe for "Ultimate Chocolate Chip Cookies" from Crisco. The recipe calls for "Butter Flavor Crisco all-vegetable shortening." Personally I would substitute real butter for Crisco in this recipe. Crisco does have its uses, but not necessarily in chocolate chip cookies. However, if you keep kosher, you might want to try this recipe. Disclaimer: I have not made these cookies; I just love retro ads and cookbooks and wanted to share.

CRISCO ULTIMATE CHOCOLATE CHIP COOKIES

3/4 cup Butter Flavor Crisco all-vegetable shortening
1-1/4 cups firmly packed light brown sugar
2 tablespoons milk
1 tablespoon vanilla
1 egg
1-3/4 cups all-purpose flour
1 teaspoon salt
3/4 teaspoon baking soda
1 cup semi-sweet chocolate chips
1 cup coarsely chopped pecans (optional)*

*If nuts are omitted, add an additional 1/2 cup chocolate chips.

Heat oven to 375°F. Place sheets of foil on countertop for cooling cookies.
Combine shortening, brown sugar, milk, and vanilla in large bowl. Beat at medium speed of electric mixer until well blended. Beat egg into creamed mixture.
Combine flour, salt, and baking soda. Mix into creamed mixture just until blended. Stir in chocolate chips and pecan pieces.
Drop rounded tablespoonfuls of dough 3 inches apart onto ungreased baking sheet.
Bake one baking sheet at a time at 375°F for 8 to 10 minutes for chewy cookies, or 11 to 13 minutes for crisp cookies. DO NOT OVERBAKE. Cool 2 minutes on baking sheet. Remove cookies to foil to cool completely.

Makes about 3 dozen cookies.