Fluffo Retro Ad & Recipe: Championship Fudge Cake

I love Retro Ads with Recipes, and this one "Takes the Cake." This is a recipe for Mrs. Vik's Championship Fudge Cake. Grammatically incorrect -- "a new kind of cakes!" Really? It's made with Golden Fluffo!

Fluffo All-Vegetable Shortening is ideal for baking and frying. If you want your baked goods to have a buttery flavour use Fluffo. For frying Fluffo is ideal as it doesn't burn or scorch. Fluffo is cholesterol-free, gluten-free and designated Kosher.

Be sure and Scroll down for the 1955 TV commercial with a very young Mike Wallace.  Fluffo. The label says "Pure shortening. Artificially colored."

CHAMPIONSHIP FUDGE CAKE

Ingredients
2 cups sifted cake flour
1 2/3 cups sugar
1 1/2 tsp baking soda
1 tsp salt
1/2 cup FLUFFO (solid vegetable shortening)
1/2 tsp double-acting baking powder
2 squares melted unsweetened chocolate (you can use a good dark chocolate and reduce sugar)
1 1/2 cup milk (add 2/3 cup twice)
3 eggs (2/3 cup)
1 tsp vanilla

Directions
Combine flour, sugar, salt, soda, and baking powder in mixing bowl. Add shortening, melted chocolate and 2/3 cup milk. Beat vigorously by hand or mixer (medium speed) for 2 minutes, scraping bowl often.
Add eggs, 2/3 cup milk, and vanilla. Beat for 2 minutes.
Pour into two 9" cake pans 1 1/2" deep, rubbed with shortening or lined with paper.
Bake 35 - 40 minutes at 350˚.
Cool 10 - 15 minutes, remove from pans and cool on wire cake rack.

Luscious Fudge Frosting:
Mix 1/3 cup shortening, 1 egg, 3 cups sifted confectioners' sugar and 1/4 tsp salt.
Add 2 1/2 squares melted unsweetened chocolate and beat thoroughly.
Add 5 Tbsp cream or top milk, one at a time while beating, beat until smooth and good spreading consistency.

Mocha Icing:
Add 1 Tbsp instant coffee, dissolved in cream.

Mint Icing: 
Add 1/8 to 1/4 tsp mint flavoring during final beating.