Wednesday, January 15, 2014

BABY RUTH COOKIES: Retro Ad & Recipe

Love this 1942 War Time Ad and Recipe for Baby Ruth Cookies! This simple recipe will work with other candy bars, too, but why not try it with the original!

Baby Ruth: The Curtiss Candy Company claimed that the Baby Ruth candy bar was named after President Grover Cleveland's daughter, Ruth Cleveland. However,  Ruth Cleveland died 16 years before the introduction of the Baby Ruth bar.

The company had originally negotiated a failed endorsement deal with baseball player Babe Ruth. People have suggested that secretly naming the candy bar after Ruth was a way to tie him to their product without paying any royalties. Talk about shrewd advertising, company founder Otto Schnering chartered a plane in 1923 to drop thousands of Baby Ruth bars over the city of Pittsburgh -- each with its own mini parachute. His marketing plan must have worked -- Baby Ruth went on to become a top brand. Today, the Baby Ruth bar is owned by Nestlé.

BABY RUTH COOKIES

Ingredients
1/2 cup butter, or other shortening
3/4 cup white sugar
1 egg
1-1/3 cups flour
1/2 tsp soda
1/2 tsp salt
1/2 tsp vanilla
2 Baby Ruth candy bars, cut in small pieces

Directions
Cream butter and sugar until smooth. Beat in egg. Stir in other ingredients. Chill and drop by half teaspoonful on greased cookie sheet. Bake in a moderately hot oven (375˚F) for 10-12 minutes. Makes 75 cookies.

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